Disney moving Doomsday again

Now that it has all but officially been announced that Dune 3 will get all imax screens for the first 4 weeks of Doomsday’s release, do you think Disney will move Doomsday back yet again?

Consider that opening weekend BO is very important to the marvel model and about 40% of endgame’s worldwide gross was made in its opening weekend… and if the movie has more Age of Ultron word of mouth than Infinity War word of mouth, 3 weeks in it may not be a draw for an imax release at all

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Commentaires

tokenasian12026-01-22 18:08

your post title needs a question mark. kind of misleading.

scent-free_mist2026-01-22 18:25

Yeah what the hell? Why would you title it like it’s confirmed OP?

Musiclover862026-01-22 18:30

It was meant to prompt a discussion not just generate an answer ¯\_(ツ)_/¯

Zachkah2026-01-22 18:09

No. They knew they wouldn't get the IMAX screens when they picked the date because that stuff is negotiated way ahead of time. They've built their entire marketing campaign around a countdown clock. They can't change the clock and be like "whoopsies. It's coming out on Thanksgiving now"

Musiclover862026-01-22 18:10

I think a year out no one would be too bothered by the clock changing. They’d be much more unhappy about no imax release imo

Zachkah2026-01-22 18:15

But the only way to get IMAX screens is to delay the movie. Why would they push it to the spring and miss the holiday window?

Musiclover862026-01-22 18:37

It could be moved forward. Otherwise it would have to be delayed until summer 27

Zachkah2026-01-22 19:39

It can't be moved forward. All IMAX screens are taken from like October through the end of the year. And there's zero chance they delay it by 6 months.

makingstuff2372026-01-22 18:11

I fully disagree. They could have something with doom adjusting it easily.

Zachkah2026-01-22 18:16

But they can't move it up is the problem. They can only delay it if the goal is to get IMAX screens. Why would they punt on the holiday window in favor of a spring release?

makingstuff2372026-01-22 18:38

Endgame was moved up like 3 months before it was supposed to come out

Zachkah2026-01-22 19:42

No? It was moved up by one week from the beginning of May to the end of April. And there was no countdown clock marketing component.

makingstuff2372026-01-22 19:43

Sorry that was ambiguously worded. I meant 3 months before it was supposed to come out it was moved up (by 1 week)

Zachkah2026-01-22 19:50

Sure, makes sense. But that's simply not an option this time around.

makingstuff2372026-01-22 19:55

Why not?

Zachkah2026-01-22 20:26

Because, as I've said numerous times, all the IMAX screens are claimed from basically October through the end of the year. All of them. Every single weekend.

Christopher_Home2026-01-22 18:09

With the trailers having a countdown and date on them, it would be a huge blunder and embarrassment if they moved the date. My thought is no, they won't, but I also dont have $100's of millions riding on the answer so I could be wrong.

Musiclover862026-01-22 18:11

The mistake was starting the countdown clock this early. They moved both infinity war and Endgame forward much closer to the releases. But adding or subtracting a couple weeks isn’t a very big deal, especially if they use some time travel gimmick

Shaxai2026-01-22 18:09

No, they won’t. If you think Dune 3 is going to scare Disney into moving the release date after marketing has already gone out, I don’t know what to tell you brother.

Dune 3 should be moving if there is even a slight chance of competition. Doomsday will crush anything showing that month.

Musiclover862026-01-22 18:16

In 2019 maybe. In 2026?? Not so sure

jordanrhys2026-01-22 18:11

The Dune imax screenings are apparently not true

Musiclover862026-01-22 18:16

Source?

InItsTeeth2026-01-22 18:14

My guess is they will move it to Thanksgiving weekend. The only competition is Narnia and I bet Netflix blinks and moves it if it has to fight Doomsday.

It also gives it a 2 weeks of runway before Dune with only the aforementioned Narnia and Jumanji 3 being in the way .. assuming either of those don’t reschedule

Musiclover862026-01-22 18:28

This seems to make the most sense. I don’t understand the certainty that Dune will move when dune supposedly already has contracts for the window

Johnny02302026-01-22 18:16

I think it's more likely that Dune will be moved. The opening box office for Avengers won't be affected at all, everyone will go to see it even without IMAX, and then see it again three weeks later in that format.

Avengers won't be moved, there's a countdown

Musiclover862026-01-22 18:18

Only if the word of mouth is infinity war quality or higher. If not, no one is going to a movie a second time a month later just for the screen except the biggest fans. It’s far harder for Dune to move if they already have a contract with imax though

Johnny02302026-01-22 18:21

fans will go and see it again anyway, and in any case this is a hypothesis to be taken into consideration only if it materializes

I think Dune could still be moved, leaving the usual exclusive period. September and October don't have any particularly important titles.

Musiclover862026-01-22 18:24

Ofc it’s just a hypothesis. But if they wait to see it born out it will obviously be far too late to make a change

Edit: imax contracts are in dunes favor. There’s no reason dune will move if they are contractually owed those screens over Christmas. There is no better window in the calendar year

Johnny02302026-01-22 18:30

If the film is of interest to everyone, it's fine; in fact, it's an advantage to have two such important films in two different months. Avengers, in any case, will do much more; IMAX won't change things.

Musiclover862026-01-22 18:33

It will do more worldwide, but Dune is filmed for imax. And imax wants to promote its brand first and foremost it seems. It’s why Spider-Man lost imax screens to The Odyssey

Johnny02302026-01-22 18:34

Avengers is also in IMAX, unlike Spider-Man

Musiclover862026-01-22 18:35

Is it? I was under the impression it was just getting conversion, not actually filming with imax cameras …?

Edit: either way Dune is primarily shot in iMax so it’s still the premium imax property between the two

Johnny02302026-01-22 18:38

Consider that even F4 has a lot of scenes entirely in that format, so they'll do the same for Avengers. We'll know more in the coming months; I think Dune will be brought forward, perhaps even to preview it at some international competition.

Xekshek332026-01-22 18:18

No they are not.

They have already started marketing the date and Dune can still move. Either way, they will get IMAX at the end of those 3 weeks. That is not going to hurt DD, but I am sure Disney wants those screens.

PapaBliss20072026-01-22 18:25

*He who controls the ~~spice~~ IMAX controls the universe.*

Musiclover862026-01-22 18:27

Thank you for making me chuckle 😂

soccerjonesy2026-01-22 18:26

What threat does Dune 3 have over Marvel?

* Dune 1 Box Office: $410 million worldwide
* Dune 2 Box Office: $715 million worldwide

Avengers on the other hand:

* The Avengers: $1.52 billion worldwide
* Age of Ultron: $1.4 billion worldwide
* Infinity War: $2.05 billion worldwide
* Endgame: $2.8 billion worldwide

Literally zero competition...

SamusChief2026-01-22 18:40

Those numbers for Avengers look real nice, but the fact is that more recent entries have struggled theatrically by comparison, and Doomsday is by no means a sure fire hit in theaters.

Musiclover862026-01-22 18:40

2026 box office is FAR less friendly to all movies especially marvel. And Avengers movies traditionally make much more of their totals opening weekend than does a film like Dune. So the loss of the screens that sell the most tickets for the opening of the film will definitely lose Disney money. It may still perform better dune but Disney needs as big a hit as possible with Doomsday

Edit. Disney is competing with its own past. Not with dune

soccerjonesy2026-01-23 00:39

True, but Doomsday will still most likely cross a billion. Also, Marvel did have a dip in quality, but they’ve picked back up with recent movies, with encouraging critic responses. At the end of the day, it’s still an Avengers movie, and it’s bringing together groups we’ve all been waiting for since pre-COVID. Doctor Doom is also a massive pull himself, so pairing up Avengers with Fantastic Four and X-Men, plus who knows who else is joining, is already a largely anticipated movie.

Compared to Dune, it’s still no competition. Dune will just be an opener to the headliner.