Marvel's Doomsday trailer strategy flaws –What they should've done instead
They should've just released each teaser **officially online the same day it's released in cinemas**. This would've prevented (or at least reduced) leaks and made the **four** **big** **reveals** feel like actual *events* instead of a slow trickle.
The rollout felt like a weekly three-step loop:
* **Leak drops** \-> rumour/leak crowd spreads screenshots + “details”
* **Trailer plays in theatres** \-> people post, but the surprise is already dulled
* **Trailer hits the internet** \-> general audience gets it last, after it’s been half-spoiled online
I mean, it keeps Avengers/Doomsday in the conversation for a month, but it also kills the **“big moment”** impact. By the time the official teaser drops, you already kinda know what it's gonna be about.
A cleaner plan:
* **4 Thursdays in a row**
* **Official online + cinemas on the same day**
* **No leak -> theatre -> internet stagger**
* Let each reveal (Steve Rogers/Thor/X-men/Wakandans and Fantastic Four) land as a proper hype spike
The rollout felt like a weekly three-step loop:
* **Leak drops** \-> rumour/leak crowd spreads screenshots + “details”
* **Trailer plays in theatres** \-> people post, but the surprise is already dulled
* **Trailer hits the internet** \-> general audience gets it last, after it’s been half-spoiled online
I mean, it keeps Avengers/Doomsday in the conversation for a month, but it also kills the **“big moment”** impact. By the time the official teaser drops, you already kinda know what it's gonna be about.
A cleaner plan:
* **4 Thursdays in a row**
* **Official online + cinemas on the same day**
* **No leak -> theatre -> internet stagger**
* Let each reveal (Steve Rogers/Thor/X-men/Wakandans and Fantastic Four) land as a proper hype spike
Commentaires
The chatter is real, but it comes at the cost of the reveal feeling spoiled. By the time the “official” teaser drops, half the hype moment is already gone via screenshots and summaries.
They could still get the same month-long discussion with a clean weekly schedule (official online + cinemas same day) and keep the surprises intact.
Do people run enterprise base on their feelings? If yes, look at Skydance and tell me how they're doing over there with a crybaby never getting used to people saying no.
My point is that leaks can dilute the payoff of the official reveal, which is a marketing asset, not just “hurt feelings.”
If the strategy is deliberate and it’s driving ticket sales/awareness, fair enough, I just think a clean weekly official drop could achieve the same sustained buzz *without* the spoiler effect.
Also not sure what Skydance has to do with Marvel trailer rollout, unless you’re saying “controversy = attention”, in which case, sure, but attention isn’t always the same as hype.
If the goal is hype, a clean weekly official drop feels like it would hit harder, but I’m open to being wrong.
What part of the current rollout do you think works best?
Leak info -> encourage some members of the audience to go see a Disney-owned property IN THEATERS, thereby generating some revenue -> release online (let cottage industry of YouTubers over analyze, thus creating more buzz)
If it’s released the same day as it is in theaters, there’s no need for someone to go to the theater to see it.
To contradict the words of Jessie J, “it’s all about the money money money.”
Also, the people going to a cinema *just* to catch a teaser are a tiny slice compared to normal ticket buyers, and leaks/screenshots tend to spread so fast that the “go see it in theatres to watch the teaser” incentive gets undercut anyway.
If anything, leaks make the trailer feel less special, so Marvel risks trading a small, uncertain cinema bump for a bigger loss in hype/impact when the reveal finally goes public.