The difference between Infinity War’s marketing and Doomsday’s marketing.
So on a whim today I thought “Man what if I went and rewatched the Infinity War trailer? I’m feeling nostalgic.” So I did that. And there is really a night and day difference in what the “hype moments” of the trailer were. And that got me thinking about how Infinity War’s marketing and Doomsday’s marketing are polar opposites.
The main focus of Infinity War’s trailer was all of our heroes gearing up and gathering together to fight Thanos. There aren’t any big plot reveals in the trailer about the movie, because the audience already knew the plot when the trailer dropped. We knew what heroes was going to be in the movie (all of them except Ant Man and Hawkeye), the villain the heroes were going to be fighting (Thanos), what Thanos wanted (the Infinity Stones), what the Infinity Stones are, where they are, and why Thanos wanted them. The trailer didn’t tell us why to be excited. It just told us that the day was coming where all our excitement would pay off.
Compare this to what we know about Doomsday. A cast list. Some character reveal trailers. No plot. We don’t even know what Doom will be doing in the movie. We don’t even know if Dr Doom will *be* Victor Von Doom or if he’ll be a Tony Stark variant. All of these teasers are doing the job Phases 1-3 did for Infinity War.
This isn’t hating on Doomsday. It’s just an observation.
The main focus of Infinity War’s trailer was all of our heroes gearing up and gathering together to fight Thanos. There aren’t any big plot reveals in the trailer about the movie, because the audience already knew the plot when the trailer dropped. We knew what heroes was going to be in the movie (all of them except Ant Man and Hawkeye), the villain the heroes were going to be fighting (Thanos), what Thanos wanted (the Infinity Stones), what the Infinity Stones are, where they are, and why Thanos wanted them. The trailer didn’t tell us why to be excited. It just told us that the day was coming where all our excitement would pay off.
Compare this to what we know about Doomsday. A cast list. Some character reveal trailers. No plot. We don’t even know what Doom will be doing in the movie. We don’t even know if Dr Doom will *be* Victor Von Doom or if he’ll be a Tony Stark variant. All of these teasers are doing the job Phases 1-3 did for Infinity War.
This isn’t hating on Doomsday. It’s just an observation.
Commentaires
i also get nostalgic and watch old marvel trailers. there's a youtube vid with all the infinity saga ones that i watch on occasion lol
The first is that "the audience already knew the plot" was because it was following the basic Infinity War plot from the comic. The second is that we were hyped because we are/were hyped for EVERY Avengers movie. The trailer for Age of Ultron, despite what peoples opinions about it, was extremely hyped.
The teasers are doing what all teasers for the past movies did, hype up the audience. The teaser for Infinity War was reusing the scenes from the past hero shots with a narration. Endgame had like half a dozen "special look" featurettes before the trailer, including a teaser that was primarily Tony leaving the message to Pepper; that's why teasers do, they tease.
By the time we get the full trailer, we'll know the plot, we'll know what Doom, we'll know all this. You're comparing the final marketing for a movie and the early marketing for another movie.
2. Also the Infinity War Trailer literary lies about a major character and what he is going to be doing in the film in Hulk/Banner. I'm actually grateful that we're mostly pass that nowadays except for the random hiding of characters in scenes.