Rewatching Simu Liu lately really highlights how Marvel fumbled Shang-Chi
I’ve been watching Copenhagen Test this weekend and it reminded me how naturally charismatic Simu Liu is. He’s funny, grounded, and has real leading-man presence.
That made me think back to Shang-Chi, which honestly felt like one of Marvel’s strongest post-Endgame starts. Solid box office for a pandemic release, strong audience reception, and a character who checked a lot of boxes Marvel clearly needed at the time
What I don’t get is why Marvel never really followed through on Shang Chi stories?
After Phase 4 became increasingly aimless, it seemed obvious they were searching for the next anchor character. Instead, years later, the character is essentially absent while the franchise struggled to define direction.
Was this a scheduling issue, internal strategy shift, or just Marvel overestimating how long they could keep characters on the shelf? Curious how others interpret this, because in it feels like a huge missed opportunity
That made me think back to Shang-Chi, which honestly felt like one of Marvel’s strongest post-Endgame starts. Solid box office for a pandemic release, strong audience reception, and a character who checked a lot of boxes Marvel clearly needed at the time
What I don’t get is why Marvel never really followed through on Shang Chi stories?
After Phase 4 became increasingly aimless, it seemed obvious they were searching for the next anchor character. Instead, years later, the character is essentially absent while the franchise struggled to define direction.
Was this a scheduling issue, internal strategy shift, or just Marvel overestimating how long they could keep characters on the shelf? Curious how others interpret this, because in it feels like a huge missed opportunity
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China said they will boycott any film that has Simu as the lead because he spoke out against the Chinese government.
so now Disney would lose the huge box office from china im pretty sure that was the determining factor for why they didn’t give it a sequel yet. The movie was great and we’ll received
Edit: For those arguing that china is not a communist country that strictly censors media/has a ton of propaganda and would never allow someone with a media standing to criticize their way of life I say good day lol
Resurfaced interviews from 2017 showed Liu describing his parents' difficult experiences under Chinese Communist rule and calling China a "third world country" with starvation, which angered Chinese nationalists and state media
But yes, it’s just a coincidence guys lol 😂
Reportedly [No Way Home, Multiverse of Madness, and Eternals did not get releases potentially due to LGBTQ content.](https://www.nbcnews.com/news/world/china-marvel-black-panther-ant-man-rcna66249) [Wakanda Forever and Love and Thunder for the same potential reason](https://www.businessinsider.com/marvels-wakanda-forever-not-released-in-china-analysis-2022-11?op=1) based on this other source (although those two links have conflicting reports regarding Wakanda Forever). [Black Widow didn't get a release due to political concerns over "media content that reminds people of the oppressive history of communist regimes".](https://www.restonyc.com/why-marvel-movies-not-allowed-in-china/)
He didn't even say anything bad, all he said was his parents move away from china beacuse they wanted to live in canda instead and chinese media screamed that he was a race traitor who thought china was a backwards shithole and not the divine paradise chairman Xi says it is
Not arguing against you but do you have a source on that?
Much like Tony he's a guy who is dependant on his technology and not his superstregth, magic or some space gems.
If it was just Jonathan Majors, they would have recast, and if just Ant-Man was terrible they likely would have pivoted either way, honestly.
They can afford a flop or two, but if an Avengers movie flops, that puts the entire idea into serious jeopardy
Only the loud minority online thinks this. Most of the audience thinks the movie was good.
The movie wasn't terrible in my opinion and judging by most of the audience reviews only the online loud minority thinks it was terrible.
The issue is that they then waited a couple of years and wasted the opportunity. Even then there would have been a point at which they could signed up DDC for Shang Chi 2 or Avengers 5 and they gave him Kang Dynasty instead.
I imagine that if they had stuck to the original plan, they would've released Shang-Chi 2 in 2026. However, strikes delayed all that, and even if you try to figure out their original original plan before COVID was even a factor, with Shang-Chi coming out earlier in 2021, and their goal to release 3-4 movies a year, those Avengers movies may have originally ben scheduled for 2024, making the gap between Shang-Chi appearances even less.
Which meant they had no room for adjustment when things did better or worse than expected
Either keep Dustin on it, or hire someone new. Don't let that franchise sit dormant for the better part of a decade.
Absurd.
Like he's developing Wonder Man, he was originally gonna do Kang Dynasty, before that went to shit and he then went on to do Spider-Man.
And Marvel right now doesn't seem they want to change directors, so they are more than willing to put Shang-Chi 2 on a pause until Destin finishes playing with the other toys in Kevin's toybox
And this is where I get annoyed with things like Wonder Man. Why are we worried about introducing yet another character, if they can't support the cast they have? Like I think of Moon Knight and he's just MIA.
Like I don't mind them making Wonder Man or Strange Academy. But show us they have a plan. I don't want them to introduce wonder man and off they go the pile with Scarlet Scarab and Power Broker Sharon Carter.
This one is the one I can excuse the most. It was known from the start that Oscar Isaac had prominently only signed for one season, and the series was completely disconnected from the rest of Marvel, with just one reference to its world. It seems to me that it's the one series they never really planned to follow up on, but left the door open just in case they found any interesting sequel work for Isaac.
Blaming Destin is like looking at one tree instead of the whole forest
Movie grosses have been trending downwards overall. Superhero movies even more so in some territories.
In 2025 only one superhero movie made the top ten, and just barely, as the Wicked sequel underperformed too.
Stop asking or stating moot points
This is just poor management. People are making excuses like the director being busy… Why are you all making excuses for them? It’s obvious that they have been poorly managed for six years. Shang Chi was a golden egg surrounded by spoiled ones. Eternals bombed, so did Ant Man. Even Thor 4 was very mid. They did the same crap with the Disney Plus shows. Moon Knight was well reviewed and well received, had a lot of good press around it and good viewership numbers.
The bottom line is they were spread thin and no one at MCU stepped up to just push Shang Chi 2.
I think they had a lot of producers and directors who want to use MCU projects to pad their resume so they’re all trying to get some idea out. There were way too many hands and as a result, we got The Marvels and Eternals but no central focus on the main plot. It’s the reason that pulling Kang out as big bad doesn’t really ruin anything because he was only really tied to Loki and Ant Man. Can you imagine how devastating it would’ve been to phase 3 if Thanos was canceled? But here we are walking into a billion dollar box office Avengers film with a villain we have seen for 2 seconds without any backstory.
They had too much “stuff” in the phase plan. It was so crowded The Boys made fun of it with The Seven Universe phase movies. Obviously Shang Chi would get sidelined when you have poor leadership. And even if a director is attached to something else, you can still plan the other film. FFH came out not even two months after Endgame. Even if it was a different director, they had casting, writing, locations planned and everything in motion to get it filmed right around the same time that Endgame was wrapped up.
The poor management was so bad, they had to throw over $100 million at RDJ and Chris Evan’s to bring them back, like Thanos line in Endgame. And you all think it’s because of politics or the director being busy? I wouldn’t be surprised if they don’t even realize Shang Chi was a success. It absolutely was. It came out in 2020 and was profitable. A LOT of films in 2020 were NOT profitable.
But even with all that in mind. Post endgame has been *incredibly* disjointed and rudderless. Most of the new (and old) characters aren’t interacting with each other. Just lots of standalone stories. Lots of characters introduced, then they go nowhere.
I mean, give him something new to work against, not just the same organization he already dealt with. It becomes stale at a certain point.
Everyone was screwed on scheduling and every time Marvel turned around another disaster was happening.
I suspect this was partly a feeling that nothing could fail after the banner years of 2015-19, partly to shake it up a little bit, and partly to avoid burning through big characters and actors so quickly.
So yes, Shang Chi didn’t get a sequel, but neither did anything else really. The only character with two films in this entire saga is Spider-man, and that’s only because there is an outside partner pushing for one.
I assume whatever comes next will return to a format more like phases 1-3, with more recurring characters and sequels.
Marvel's former head, Ike Perlmutter, was also known to be a racist, and he allegedly even said that no one will notice when they replace Terrence Howard with Don Cheadle as Rhodes.
Maybe it is a coincidence and I am just overthinking, or maybe this is some pattern we are missing?
So much so, that characters got pushed out further and further to the point that no one knew WHEN we’d see anyone again. Which led us to Chadwick, Majors, and the complete overhaul to right the ship before Doomsday.
If Disney had left Marvel alone and not imposed anything on them, this saga would likely be VERY different than it is currently, including sequels to several films that never got any.
We will get a sequel, but it’ll be a bit unfortunately.
Even if Shang Chi 2 wasn't gonna happen, the character should have appeared in other projects.
Who fucking cares about Falcon Jr? Put Shang Chi in CA4 as Sam's co-lead. Shang Chi with the 10 Rings vs Red Hulk would have rocked. Make him a guest star in one She-Hulk episode alongside Wong. Include him in a funny Doctor Strange 2 post credit scene.
Anything.
And after Shang-Chi it felt like he became sort of braggadocios about being an MCU star. He would practically mention it every other day even when speaking on something unrelated.
But hey that’s just my opinion, although I’ve seen it shared by others and wonder if it had an impact or if he just stuck his foot in his mouth when talking to Feige behind the scenes or something.
It's not that they did not want to do more Shang Chi.
Idk, but I hope he feels a lot more comfortable now and maybe even steal the show in Doomsday… or just be memorable in the sea of stars that movie has.
Quantumania was the moment so much of the MCU hype deflated, they could have avoided that if they'd had a solid Avengers film instead that fleshed out the current roster so we'd already have an investment in their interpersonal dynamics before going into the massive mega crossover that Doomsday and Secret Wars will be.
Secret Wars is about Heroes vs Heroes, so they had to get as many as possible out so they can make appearances in the final battle.
I dont understand why people cant see that