That's going to be the theme for the next few years.
Unregulated AI using established IP's threaten the entire media model for Hollywood, and stands to weaken or destroy established IP as capabilities grow.
Look at the fanfiction we see here and related subs, now imagine people writing that possessing the ability to convert it to videos, and the general public consuming it without understanding what it is.
Now imagine how rapidly that would destroy the MCU (and every other IP).
I would imagine that by the end of 2026 we'll see regulation in every major market of AI and IP.
Iorith2025-12-13 05:49
Good luck regulating it. No major power wants to regulate it and risk another country not doing so and getting an economic, social, or military edge. Not to mention, as it improves, it will become harder and harder to prove something is AI.
SeekerVash2025-12-13 06:21
I don't think it would be as hard to regulate as you think. The AI's are controlled by corporations, they can simply blacklist IPs to prevent the AI from generating content set in those IPs.
Some country generating AI made Ironman videos wouldn't give them an economic, social, or military edge.
I think for your last statement, we'd have to delve pretty deep into some engineering topics. I don't think we have the ability to advance computationally to get to what you're suggesting. We're far too close to the atomic wall for major advances in computing to allow local AI's to have the power you're postulating.
Without a radically different computing architecture that allows for massive increases in processing power, I think it'll be the domain of massive server farms for decades to come.
Iorith2025-12-13 06:23
Some country allowing their tech companies to generate Ironman videos will likely rush ahead in the technology compared to a country that doesn't. That country then is more likely to have access to deep fake technology that has massive social, economic, and military advantages. And that's just off the top of my head.
If you think this tech is going away because a couple big entertainment companies are upset over IP, you're kidding yourself.
SeekerVash2025-12-13 06:30
Some country allowing people to generate Ironman videos won't give them any kind of advancement.
Deep fake technology doesn't have any dependency or relationship to IP. Doing deep fake with average people gives the same or better results than Ironman or any other IP.
I will guarantee you the governments can and will nuke IP infringement from orbit in the near future. They're not going to shrug and tell the people bankrolling their political careers "Sorry, we're not going to tell the companies building AI to blacklist IP".
Then too, remember, a video with no delivery mechanism that can reach the general public is useless. One law, and all of social media and video hosting will blacklist and permaban anyone posting it.
Iorith2025-12-13 06:34
I point to how ubiquitous piracy is online despite entertainment companies lobbying for an end to digital piracy for decades at this point. You can watch any Disney movie free of charge a day before it hits theaters most of the time, and absolutely nothing will happen. You overestimate their importance and power, plain and simple.
wheeshkspr2025-12-13 06:00
[deleted]
SeekerVash2025-12-13 06:24
>To regulate the content, all mention of characters, images, and IP is going to have to be struck from the internet because AI will be able eventually to just generate this stuff from wikis, reviews, and discussions, without ever publishing it online.
The AI models are in the hands of major companies, average users have no ability to build their own models or train them.
So all you have to do is get the companies building the models to blacklist IP from their models and it stops everything downstream.
It would be different if users could build/train their own models, that would be a regulatory nightmare. But we're decades away from that at best.
LollipopChainsawZz2025-12-13 06:39
When the mouse calls you answer 😎
SithSpaceRaptor2025-12-13 06:47
My god I hate AI.
AmConfused3242025-12-13 06:48
The fact that the ad shown on this post is for Disney plus is hilarious
marvelstudios-ModTeam2025-12-13 08:55
...your post was deemed to be unrelated to the Marvel Cinematic Universe or only *tangentially* related to it, such as bringing up politics, other controversial events or celebrity gossip.
If the movie or show you're attempting to discuss is not on the [filmography page](https://www.reddit.com/r/marvelstudios/wiki/filmography), then it does not belong on /r/MarvelStudios.
If the character(s) in your post are the comic book versions or based on the comic book designs, then it is suggested that you submit your post to /r/Marvel or /r/ComicBooks instead.
[Please, avoid breaking Rule 8 in the future.](https://www.reddit.com/r/marvelstudios/wiki/rules#wiki_8._no_topics_unrelated_to_marvel_studios_or_mcu)
Commentaires
Unregulated AI using established IP's threaten the entire media model for Hollywood, and stands to weaken or destroy established IP as capabilities grow.
Look at the fanfiction we see here and related subs, now imagine people writing that possessing the ability to convert it to videos, and the general public consuming it without understanding what it is.
Now imagine how rapidly that would destroy the MCU (and every other IP).
I would imagine that by the end of 2026 we'll see regulation in every major market of AI and IP.
Some country generating AI made Ironman videos wouldn't give them an economic, social, or military edge.
I think for your last statement, we'd have to delve pretty deep into some engineering topics. I don't think we have the ability to advance computationally to get to what you're suggesting. We're far too close to the atomic wall for major advances in computing to allow local AI's to have the power you're postulating.
Without a radically different computing architecture that allows for massive increases in processing power, I think it'll be the domain of massive server farms for decades to come.
If you think this tech is going away because a couple big entertainment companies are upset over IP, you're kidding yourself.
Deep fake technology doesn't have any dependency or relationship to IP. Doing deep fake with average people gives the same or better results than Ironman or any other IP.
I will guarantee you the governments can and will nuke IP infringement from orbit in the near future. They're not going to shrug and tell the people bankrolling their political careers "Sorry, we're not going to tell the companies building AI to blacklist IP".
Then too, remember, a video with no delivery mechanism that can reach the general public is useless. One law, and all of social media and video hosting will blacklist and permaban anyone posting it.
The AI models are in the hands of major companies, average users have no ability to build their own models or train them.
So all you have to do is get the companies building the models to blacklist IP from their models and it stops everything downstream.
It would be different if users could build/train their own models, that would be a regulatory nightmare. But we're decades away from that at best.
If the movie or show you're attempting to discuss is not on the [filmography page](https://www.reddit.com/r/marvelstudios/wiki/filmography), then it does not belong on /r/MarvelStudios.
If the character(s) in your post are the comic book versions or based on the comic book designs, then it is suggested that you submit your post to /r/Marvel or /r/ComicBooks instead.
[Please, avoid breaking Rule 8 in the future.](https://www.reddit.com/r/marvelstudios/wiki/rules#wiki_8._no_topics_unrelated_to_marvel_studios_or_mcu)