Disney to Invest $1 Billion in OpenAI in Major Deal That Boosts Sora In Hollywood
“Users of the AI video creation platform will now be able to create clips of 200 characters from Marvel, Pixar and Star Wars franchises.”
It’s so fucking over.
It’s so fucking over.
Commentaires
Sora simply isn’t even remotely close to ready for this and likely never will be as the underlying tech has already hit its maximum capability.
Any advancements in AI now just make it faster, not better.
we are just about at the maximum ability of the LLMs.
You could feed it even more data and hope it gets 2% better but beyond that it’s really already at its peak.
The underlying technology has no room to grow.
*I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/marvelstudios) if you have any questions or concerns.*
*I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/marvelstudios) if you have any questions or concerns.*
I suggest apples paper on the topic tho
Here’s some more layman resources
garymarcus.substack.(com)/p/confirmed-llms-have-indeed-reached
www.stride.(build)/blog/the-llm-hype-curve
https://medium.(com)/@adnanmasood/is-there-a-wall-34d02dfd85f3
And here is a paper by Apple that gets into more detail
machinelearning.apple.(com)/research/gsm-symbolic
TLDR: transformers (the fundamental tech behind LLM) are nearly at max performance. Processors have long been already at their max capability.
We may get more speed in 5-10years with quantum but as long as LLMs are built on transformers and vectors of data, they fundamentally are nearly at the max capability of their processing ability .. even ignoring innate issues in data quality
Also, just as many people don’t understand that computer technology is just like any other technology: it has limitations. It’s not magic.
Think of AI as a car. We can improve car manufacturing and make slight improvements, such as improved gas mileage or more efficient battery usage.
But, if I were to say that cars are guaranteed to be able to drive at a speed of 10,000 miles-per-hour, you’d recognize that as a silly claim. We could go into the specifics as to why, but it’s clearly just not possible. Speeds like that would require a completely different kind of engine and vehicle design.
It’s the same with AI.
We know how the tech works and we see the results. Most importantly, we know what its limitations are and why it produces the results that it does.
You can only make the concept of a wheel spinning water so good
You can add carbon fiber pieces and lubricate the gears but at the end of the day a wheel won’t spin faster than gravity pushes the water
Everything has a limit, even the digital world
While OpenAI’s stuff seems to have plateaued recently, Google’s hasn’t.
Not only that, unless you can definitively say you’ve used all the tools out there, I think you’re missing the next big evolution of this. Which is combining that all in a way that allows you to use a “best of” for each relevant application. Adobe is headed down this fork btw and betting big on it.
I work in television. I play with a lot of these tools. Most of them actually. Both for research purposes and professionally. We are absolutely not at the “incremental increase” portion of the conversation. Every week some company releases a significant upgrade to one of the forks.
LLMs are
1- input data
2- black box network of transformers
3- program on top that receives input
4- usually another program on top that filters results to make them look pretty
5- final mask that filters for rules
Layer 2 is the actual LLM. That layer has nearly peaked.
It’s the improvement on the top layers which we perceive now as improvement. Those aren’t AI or anything they’re just your standard program that messes with the LLM output and flavors it for the audience
AI can absolutely do that.
I doubt Disney invested $1bil so that the public can generate their characters.
The vision is more likely in applying real-time filters or holding user-created content spaces directly on their platform.
In-house perhaps will be used for storyboarding and concept art rather than having to pay someone $1mil for the concept art of the 40 movies a year they develop but don’t go into production on
Honestly, it'll be a good thing if we reach a point where the characters get abused so much we won't want to see them - it'll force Disney to be creative and come up with new characters that AI can't create.
Why is this the narrative when it’s simply not true?
Google has *just* released an image generator which pretty much blows anything out the water
Like does the photo in this post look AI
https://www.reddit.com/r/DoctorWhoNews/comments/1p5li65/regarding_the_leaked_photo_psa/
Maybe, but they certainly don’t look like horrific aliens
Ultimately, before how poorly gen LLM adheres to prompts, is that they are only capable of outputting what amounts to a pixel-dense series of bitmap images / animated GIFs.
The visuals are fully baked into each pixel, the coherence frame-to-frame is an emergent property of the RNG, and there's no structured layer of meshes or models that can be adjusted in the output.
Post production ability is inherently limited due to all that.
The death of LLM in popular culture is all but inevitable because it's a novelty looking for value; true AI advancement / integration would be in behind the scenes QOL / calculations to bring something like Blender / After Effects into a more natural and streamlined experience. Not to magic talentless and half-baked ideas into whatever comes out the other end, but to help actual artists / sculptors / architects realize visions with less necessary experience with computer programs.
MBAs destroy art.
Disney
(Mods stop deleting this, it’s relevant to marvel and films and animation going forward, bug off )
Walt Disney, on the necessity of an Abraham Lincoln Animatronic.
This is different than the “second screen” issue. That is more people’s attention and focus issues. I find that more concerning than this.
With AI if you go talk to the top consulting firms (Deloitte, EY, etc…) they will all tell you no one knows how to handle AI in a truly effective and efficient manner. All their pitches have some AI engagements, but it’s not improving anything. It’s just buzz words people want to hear right now. The first people to figure out how to really implement it in a meaningful way for the masses will crush it.
Disney: "No, too expensive. We won't be able to make money off that."
Fans: "BUT WE WANT IT!!!"
Disney: "Fine, we will use AI to cut down costs on CGI. You guys never notice that Spider-Man's suit is full CGI most of the time anyway. And you won't notice if it's CGI made by humans or by AI."
Fans: "Nononononono it's so fucking over".
As someone who wants the rumored Nova Show/Film to happen, I get why Disney is doing this. The era of unknowns such as GOTG and Captain Marvel, turning a profit thanks to the MCU brand, is long gone.
And Disney has to cut production costs somewhere.
https://imgur.com/a/yC5965e
Nothing good
Nothing good will come from this
A student and a master
Still cool though
This is not an issue of “using genAI to create the next Zootopia movie” like I originally thought before reading the article.
Well, I'd rather make out with Chevy Chase than use Disney's slop-ass AI for anything at all.
Disney isn't the problem, it's the lack of respect for IP by all AI companies. Even if the american ones did, the chinese ones aren't.
Worst case scenario: everything else.
i know they travel in hyperspace, but they also fly around in normal space a lot. So does relativity exist there or not?
could there be a story like "some ancient sith has been flying near light speed so its only felt like 5 minutes to them and they are in the modern era now" ?
Create content based on Disney characters yourself using your own creativity and talent? You're getting fucking destroyed by the Disney lawyers. Create content based on Disney characters using the world's most complicated thievery machine? No problem!
If the movie or show you're attempting to discuss is not on the [filmography page](https://www.reddit.com/r/marvelstudios/wiki/filmography), then it does not belong on /r/MarvelStudios.
If the character(s) in your post are the comic book versions or based on the comic book designs, then it is suggested that you submit your post to /r/Marvel or /r/ComicBooks instead.
[Please, avoid breaking Rule 8 in the future.](https://www.reddit.com/r/marvelstudios/wiki/rules#wiki_8._no_topics_unrelated_to_marvel_studios_or_mcu)