Marvel Studios is literally saving cinemas

I know its become cool to hate on the MCU and act elitist about these films not being real "cinema" (I have done it a few times, aswell).

But I don't think anyone can deny that no other film studio is doing what the MCU is doing. All it seems I hear about now is how the theater experience is dying and how a lot of people are sacrificing this sort of communal experience in favor of streaming services and just stay-at-home entertainment.

The MCU is playing a vital key role in drumming up hype and getting asses on the seat and I think there's something incredibly precious about that which should celebrated by everyone (including elitist filmmakers & fans).

I honestly think the future of cinema is going to be these *event* films like what the MCU is doing, and I truly believe the filmmakers understand that these upcoming films have to be something special.

Granted, films like Quantumania and the Marvels were stinkers, but sometimes failure is the catalyst for innovation. We should all celebrate what the MCU is doing in creating these event films.

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Commentaires

RetiredBlackKnight2025-11-25 06:28

The theater experience is dying because of pricing, not because of the movies themselves.

If I'm gonna spend almost $20 for a ticket, I'll just wait for the DVD so I can watch it in my own home as many times as I want.

DC_deep_state2025-11-25 06:35

its a confluence of different things, including prices. Increased prices just means people will only show up for absolute bangers that are basically event films to justify the cost which is what the MCU is working towards.

In a lot of ways, Nolan and Cameron are doing similar things.

SeekerVash2025-11-25 20:11

I agree, there was a big article up about it recently with AMC.

[AMC has a major customer problem in its theaters](https://www.msn.com/en-us/money/companies/amc-has-a-major-customer-problem-in-its-theaters/ar-AA1QbURQ?ocid=msedgntp&pc=U531&cvid=691384fd5e6d46c9a983aff0517eb8a8&ei=73)

The important bit...

>How many Americans are dodging movie theaters in 2025:

>About 65% of U.S. adults prefer to watch newly released movies for the first time at home, while only 35% prefer to see them in theaters.

>Also, 30% flagged “lack of interest in most movies shown” as the main reason for watching movies at home, while 27% said “ticket prices.”

>Even 56% said that they waited to watch a movie at home when it left theaters, using a subscription service to do so. Source: CivicScience

Stormik2025-11-25 11:54

$20 for a ticket? Damn that's a huge difference. Tickets cost like $8 here. For a regular screening. Not 3D or IMAX.

Add annoying people talking, crunching, slurping, rustling... and no wonder people don't want to go there as much anymore.

I still go there though mostly because it usually takes a couple of months for a movie to "get out" and in those months I'd definitely get something spoiled.

RetiredBlackKnight2025-11-25 13:41

I'm in a state capital, lots of things are stupidly expensive here.

bristenli2025-11-25 06:28

The DCU is helping more

PaperGod1012025-11-25 06:40

Hard to tell considering there’s only been one theatrically released movie so far.

Plus, let’s be honest Brand New Day, Doomsday and Secret Wars will make way more bank than any DCU movie for the foreseeable future.

ugluk-the-uruk2025-11-25 06:31

How is the MCU "saving cinema" when it can't even get enough people in theaters to gross over a billion in the year 2025?

amishgoatfarm2025-11-25 06:34

TIL a billion dollars is the baseline for what's a successful movie.

ugluk-the-uruk2025-11-25 06:44

I didn't say that the films aren't successful, even though some very clearly aren't. I'm saying that when you aren't making box office that puts you in the top slots of highest grossing, you can't reasonably be considered "saving cinema".

BaronZhiro2025-11-25 07:20

Actually though, simply employing the vast number of tradespeople required to make those grand films would be at least one crucial aspect of ‘saving cinema’.

ugluk-the-uruk2025-11-25 07:25

Yeah but Marvel specifically is not a driver of that. Disney has produced other movies in the past year that performed significantly better.

BaronZhiro2025-11-25 08:02

I’m just saying that commercial performance is one aspect, keeping the industry employed is another.

SeekerVash2025-11-25 20:13

That wouldn't go away though, all of those tradespeople would still be employed. The delivery vector would just be streaming instead of theaters.

All that would disappear is the middle-man, theaters.

TheHeroicLionheart2025-11-25 06:39

It was the Chinese market that was getting most of those films in the 2010s over the finish line. That has drastically reduced in recent years. With many film not even releasing there.

ugluk-the-uruk2025-11-25 06:47

An MCU movie didn't break top 5 at the domestic box office either.

FewWatermelonlesson02025-11-25 06:34

> I honestly think the future of cinema is going to be these event films like what the MCU is doing

That’s incredibly bleak. I like the MCU just fine enough but I’d get sick extremely fast if that was the only type of movie studios were putting out.

DC_deep_state2025-11-25 06:37

well theres a lot of variety, I would argue Nolan makes event films and the new Avatar films also seem like big events you wanna see in the largest screen possible.

FewWatermelonlesson02025-11-25 06:41

Nah. There’s smaller, more personal stories that don’t fit the event model, and the art form would be much poorer without them.

DC_deep_state2025-11-25 06:43

im not invalidating smaller scale films, just that some of these smaller scaled films don't tend to sell as many tickets as larger films. you don't have to like it, but that's just reality.

FewWatermelonlesson02025-11-25 06:53

I don’t think anyone here is disputing that they don’t sell as many tickets as event movies. I’m saying if that’s the rationale for doing nothing but blockbusters, the art form is fucked.

DC_deep_state2025-11-25 06:57

nah i am not saying we should only make blockbusters either. just that marvel is doing something extremely commendable in bringing more people to the theater and drumming up mass levels of hype like they are doing with secret wars and doomsday.

urgasmic2025-11-25 06:38

Saving theaters for themselves.

LittleCupcake24782025-11-25 06:41

While it certainly has stumbled in making success post-Infinity Saga, its steady stream and cache it built up during its Golden Age will keep it intact and the theater experience alive.

Limp_Theory_58582025-11-25 11:06

No they don't.

The MCU quality is dying, and the contract Disney-Marvel forces on the theatres make impossible for other movies to be aired.

The MCU is actualy KILLING cinemas.

MeatyDullness2025-11-25 18:17

Plus, the whole superhero movie fad is over.

camelyoga2025-11-26 02:54

i don’t understand the obsession for adults. it’s getting creepy

Fragrant-Hamster-8172025-11-28 03:33

How are they drumming up hype at all lol, their hype has been on the decline for the past 5 years

NegativeMammoth21372025-12-04 16:31

If there were no MCU movies people wouldve just watched something else. Probably would be easier for indie filmmakers to break through too