The Marvels on FX
As anyone who watches FX network, traditionally or streamed, will know, they run a fairly constant stream of marvel movies, most often from the MCU. Since Disney bought Fox they seem to get the movies as fast as a broadcaster possibly can
They often release in bunches, with the most recent grouping being Wakanda Forever, Love and Thunder, and The Marvels. The first 2 air at minimum once or twice a month, if not a whole lot more, but The Marvels has never been aired one single time since its broadcast premiere around a year ago. Why is this?
Yes it was a financial flop but it’s widely considered an enjoyable movie… And FX plays love and thunder frequently despite its awful quality and they play Quantumania often as well despite that film being a financial failure (and to many another failure of quality)
So what gives? Why the leper treatment for The Marvels?? Isn’t broadcast and streaming what Disney counts on to bring in fans to properties that didn’t do as well at the box office? I see it being promoted on D+ home page, just never on broadcast
TLDR: FX network will air every other mcu film that was considered ‘bad’ but will not air The Marvels after it first premiered a year back. Why?
They often release in bunches, with the most recent grouping being Wakanda Forever, Love and Thunder, and The Marvels. The first 2 air at minimum once or twice a month, if not a whole lot more, but The Marvels has never been aired one single time since its broadcast premiere around a year ago. Why is this?
Yes it was a financial flop but it’s widely considered an enjoyable movie… And FX plays love and thunder frequently despite its awful quality and they play Quantumania often as well despite that film being a financial failure (and to many another failure of quality)
So what gives? Why the leper treatment for The Marvels?? Isn’t broadcast and streaming what Disney counts on to bring in fans to properties that didn’t do as well at the box office? I see it being promoted on D+ home page, just never on broadcast
TLDR: FX network will air every other mcu film that was considered ‘bad’ but will not air The Marvels after it first premiered a year back. Why?
Commentaires
When you’ve got successful franchises, you don’t showcase the duds.
Edit: Which ironically is partly why it did so poorly at the box office, it was similarly buried and had no big advertising due to the Sag-aftra strike
Just cause Kang was abandoned doesn’t mean everything that was being set up for the multiverse saga climax was abandoned too. In fact, given the lack of Doom or Doom related motivations seeded throughout the multiverse saga, I would think it would be more Important than ever to use things we have seen as touchstones. Otherwise it’s not a saga climax, just an event movie. But it IS still the multiverse saga. It is not the Loki and Franklin show. So they cannot be all that will matter
Kamala is the star of Zombies because Zombies was announced in 2021, one year before her show flopped and two years before the movie bombed.
If the show started in 2024 instead of 2021, I'll guarantee you that the star would've been Yelena or Bob.
Ironheart bombed. It only had 3.99 million viewers, it's the least viewed MCU show by a significant margin.
No it won't. Disney is not sending a message that you have to watch a movie that was widely rejected by the market in order to watch their "Absolutely cannot fail or everyone's getting fired" movie. There won't be any connection to The Marvels in Doomsday or Secret Wars.
>Which ironically is partly why it did so poorly at the box office, it was similarly buried and had no big advertising due to the Sag-aftra strike
That had absolutely nothing to do with it failing. Putting Brie Larson and two unknowns on late night talk shows wasn't going to bring in another 600 million or even 100 million.
What Disney is not doing is spending hundreds of millions to develop ip and characters and then never touch them again because they were part of a an unsuccessful movie. If it was not connected to their 20B dollar franchise maybe, but it is. The only project we will see completely erased will be secret invasion. And that was never a film.
And you’re nuts to say they actors strike which prevented any and all promotion, as well as preventing any late reshoots or adjustments, had no effect on the performance. There’s a reason studios put even less popular stars on those shows. Cause it works
For instance, if there was a single meeting with Chapek and his leadership team around Quantumania, her whole profit claim is gone and it's back into a loss.
Superfans loved it, but it's not widely considered an enjoyable movie.
>Isn’t broadcast and streaming what Disney counts on to bring in fans to properties that didn’t do as well at the box office?
No. That's something that people on social media have built up to convince themselves that poor performance is ok. Disney's concern is box office performance, not "building up good will" or something similar.
If something fails at the box office, Disney considers it a failure and they move on to something they believe has the potential for success.
And again, you are displaying an ignorance of the industry. Streaming and VoD views count directly towards the profit math. And cable viewing allows them to take in increased advertiser money, so it is absolutely not ONLY about the box office.
Disney is a full on 4 quadrant company. They make money on every step of the process for 30 years after the film is released. They make toys so that every flop is an eventual profit. They make parks where these ideas make them money for decades. There is a lot more to a movie’s success than just its box office numbers.
And if Disney considered a loss a failure that must be moved on from, they wouldn’t for example, be planning a new live action sleeping beauty with a non white heroine after the dismal failure of Snow White. That’s not how film execs think. One thing fails to connect they don’t try to see what they did wrong and do better, they throw the same thing at audiences in different packaging and cross their fingers
And when it comes to the MCU they know they will have to continue to use those characters to varying degrees even if they get sidelined to an extent. So the fact of the matter is that there are many many relevant factors to a films ultimate success or failure beyond the box office and many reasons for the company to support even its poorest performing properties. Which they do
If you'd like to see people post that they're glad they didnt spend money on it, you could read user reviews on any number of sites.
You are displaying an ignorance of the industry. No one pays large amounts of money for broadcasting or streaming rights for a box office bomb. No one pays large amounts of money for ad space during the broadcast of a box office bomb. No one pays extra to watch The Marvels on Disney+. There is no super secret revenue stream for The Marvels.
No one buys toys for a movie they didn't watch. In fact, there's a thread yesterday showing Shuri action figures discounted down to $2 and that one made $700 million.
They aren't using those characters again. They lost hundreds of millions of dollars. Hollywood doesn't not continue to produce movies/shows featuring characters that lost hundreds of millions of dollars, it has never happened in the history of Hollywood.
It’s not about people paying to watch in streaming. But streaming numbers do equal revenue from advertisers. This is not debatable.
The only point you are correct about is that it would draw lower advertiser revenue from direct broadcasting.
Freaking kids buy toys to movies they didn’t watch all the time!!! They are too young to watch them, they just see cute Flerkin stuffies and beg their parents for them. So that makes money no matter how hard a movie flips and why Disney almost always has a mascot like character
And they are absolutely using those characters again. How about when Kamala Monica and carol aren’t in doomsday or secret wars, we both come back to this tread and you can gloat. If I’m wrong about that I’ll happily eat my words. But I’m not