I don’t know if any of you share the same feeling as I, but I completely lost the hype and interest for Marvel rumors/scoops due to plenty of reasons
I used to be much more hyped and interested in Marvel scoops/rumors. From 2020-2024 I was very into that kind of stuff, but I’m not like this anymore for reasons like these:
1. I think scoops and rumors related to Marvel have become more & more vague and less & less interesting in the last few years, it’s no longer juicy and cool information like it used to be back in Phase 4 and early Phase 5, it has become really generic, safe and boring scoops or stuff that is way far ahead and isn’t set on stone/can easily change.
2. The inability of scoopers to take accountability when they are wrong. Notice that when scoopers are disproven or the stuff they say will happen doesn’t happen it’s always the same excuse "plans changed". They can’t say "sorry, I was wrong" it’s always "no, that was true, they just changed their mind and did something else instead 🥴". I’m tired of this.
3. The fact that nowadays anyone can be a scooper and pretend to have inside information from Marvel. On Twitter there’s plenty of them, people that are obviously frauds pretending to be scoopers with thousands of followers and posting fake news that generates lot of engagement to them.
Don’t get me wrong, I still get hyped for Marvel. I still get hyped when we get actual news from Marvel or the trades. When we got casting announcements for Brand New Day, I got hyped, when Marvel made the chairs livestream for Doomsday, I got hyped, when Marvel made their TV & Animation panel some weeks ago at NYCC, I got hyped. But unless it comes from official sources, I can’t bring myself to get hyped for these type of informations anymore, I don’t know if anyone identifies with what I said or feel the same, but that’s something I had to take out from my chest.
1. I think scoops and rumors related to Marvel have become more & more vague and less & less interesting in the last few years, it’s no longer juicy and cool information like it used to be back in Phase 4 and early Phase 5, it has become really generic, safe and boring scoops or stuff that is way far ahead and isn’t set on stone/can easily change.
2. The inability of scoopers to take accountability when they are wrong. Notice that when scoopers are disproven or the stuff they say will happen doesn’t happen it’s always the same excuse "plans changed". They can’t say "sorry, I was wrong" it’s always "no, that was true, they just changed their mind and did something else instead 🥴". I’m tired of this.
3. The fact that nowadays anyone can be a scooper and pretend to have inside information from Marvel. On Twitter there’s plenty of them, people that are obviously frauds pretending to be scoopers with thousands of followers and posting fake news that generates lot of engagement to them.
Don’t get me wrong, I still get hyped for Marvel. I still get hyped when we get actual news from Marvel or the trades. When we got casting announcements for Brand New Day, I got hyped, when Marvel made the chairs livestream for Doomsday, I got hyped, when Marvel made their TV & Animation panel some weeks ago at NYCC, I got hyped. But unless it comes from official sources, I can’t bring myself to get hyped for these type of informations anymore, I don’t know if anyone identifies with what I said or feel the same, but that’s something I had to take out from my chest.
Commentaires
I lost interest in rumours and scoops long before marvel. Marketing departments have been ruining movies before the Internet and it's only gotten worse on both fronts.
It's so damaging to storytelling to reveal XYZ in a trailer or some dickhead with a dslr and a zoom lens.
I will watch one trailer and that's it. I want to go into a movie just about blind so I can enjoy the story without spoilers or anticipation.
So it's not just a marvel thing, it's an industry thing for me.
I will never give up, I love marvel and I’ve seen every film, short, and show. I will continue to. But we’re in a period where it would be more surprising to find out that a villain has a plan, that they will be a threat across multiple films, and that their motivation will be complex and thought out than I would be surprised to find out a marvel film starred DiCaprio or whomever they haven’t gotten yet
And the movie doesn't end up being the cameo-fest that alot of scoopers hyped it up to be
As well, the superhero media world is too compromised by people wanting to use nerd culture as a trojan horse to radicalize kids to reactionary politics.
There was a time when people liked getting leaks and sharing information on upcoming projects and it wasn’t really about money, it was just fandom. Then with websites and advertising, it got monetized, even more so with youtube and social media.
Then agents got involved and found it as a way to generate news on their client. Because the whole system rewards clicks and attention, and rarely penalizes lying or false claims, it’s always better to drop juicy news than to bother on any credibility.
It gets worse, then the studio also uses leakers as a way to either promote or suppress news. Hey, leaker, don’t talk about this embarrassing thing that happened and we’ll give you this first look. So it forces those sites to have to play nice with the studio and be in their pocket. Talent and writers also use them to push or test narratives for themselves if they don’t get their way on set.
It’s a system that only awards the creation of content, which is really curated gossip at this point, with no liability or consequences for bullshit. Add in the whole hollywood culture of constant vying for exposure and it’s a never ending turd generating machine with all players happy to make it run.
If anything, it caused Marvel Studios to be so careful and secretive that it cut off communication between writers of shows and movies from knowing what happens. It harmed the ongoing narrative.
A couple of examples,
There was a lot of communication between Marvel Studios and Agents of S.H.I.E.L.D. which made the first four seasons feel very cohesive with what was going on in the MCU.
Then the fear of spoilers for Infinity War getting out became so intense that the AoS writers weren’t informed anymore of what was going to happen and caused the story to exist in an alternate reality where they wouldn’t have to interact with the movies at all.
The other example is between WandaVision and Multiverse of Madness. Apparently neither writers were particularly aware of what the other was planning which caused them to not really flow together. Even Elizabeth Olsen has since said she was surprised at the direction the film took her character after what she went through in WandaVision.
Hopefully the scooping has died down enough and Marvel has learned from this absurd level of secrecy being detrimental to the cohesion of its overall narrative and will improve from here on out.
It made for a great experience.
I have also noticed this weird trend the last 3 years or so, about a month after a movie or series is released a bunch of articles pop up about large chunks of deleted storylines or concepts that never made it past the design stage and the article is usually title "the version of >insert marvel movie< we didn't get." Or something along those lines. I don't care about the movie we didn't get, so i just find those articles weird.
I am happy that a lot of this is dying down so we can try to go into these movies without knowing too much.
I watch the first trailer and I'm good. Im always gonna watch superhero movies and star wars. I dont need a trailer
I don't care for behind the scenes very much - only the recent Spider-man swinging was kind of cool. But they can just as readily show me things that make me lose hype for a movie.
I just want announcements, cool updates from articles and interviews, director thoughts and comments, and I'd really prefer teasers only that just hint of the general mood and tension and looming threats/general aesthetics, without getting anywhere near the actual big reveals like they always do these days.