The battle for the biggest IMAX dick swinging contest begins.

For your information, Christopher Nolan has an iron-clad IMAX contract. Only his movie and his movie will get this specific PLF for a whole month.

Brand New Day is unfortunately the next victim to Universal's The Odyssey next summer, even if Spider-Man is a brand unto itself, and even when the last MCU Spider-Man film was the biggest release in IMAX since the beginning of the pandemic.

Will Sony flinch?
Does Spider-Man: Brand New Day need IMAX?