Do you think Marvel Studios/Disney did consider at some point giving the post-Endgame characters their own Avengers movie before going full multiverse with Avengers Doomsday/Secret Wars (or Kang Dinasty)?
I always wonder if Marvel did it. And if not, was it only because of the structure of the saga or because a lack of trust in the new heroes' popularity
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The bad box office performance of Quantumania was a shock to Feige, a shock that was repeated when The Marvels flopped. Deadpool gave them a false sense of security, but this year's meager box office performance was a real blow.
That's why I doubt your theory: for them, it was a given that any Marvel film featuring a minor character would be a success; it never even crossed their minds that an Avengers movie could flop (while now it may have become a real concern).
Post-Covid, people want more and are more selective about their moviegoing: they need a film that, whether it's because of its premise, characters, or creatives, is captivating and makes it feel like a must-see.
This is also why Superman performed much better at the box office than this year's three MCU films: from the trailer alone, it looked like an event film, and its quality led to favorable word-of-mouth, which, combined with excellent numbers on HBO Max and digital sales, made it a solid success for the studio. On the contrary, the other three had trailers that made them look like generic MCU films like so many we saw between 2016 and 2019: why should viewers go see them? And I say this regardless of their quality, which ranged from the catastrophic of Chapter 4 to "enjoyable and well-made but average" (at least for me).
This is what they should be thinking about: start making films not because "we need to launch this character/concept into the larger saga, put it in lots of action scenes, and write a standard story around it," but rather create stories that actually engage audiences. If you can do that, you can do it even with minor characters (considering the downsizing that cinema will have to face after COVID: spending $220 million on a film featuring Captain Marvel and the other two whose only appeal is "here's a short, generic adventure for these three girls" makes absolutely no sense), regardless of the impact on the larger story, which is actually a somewhat overrated factor: the general public isn't really interested and will go see the film regardless if they're interested (how many ordinary viewers have seen Superman without even knowing what the DCU is? I've met many personally), while those who research online and know how it works don't have these problems.
Maybe they'll realize that smaller conflicts are ok, we can't keep raising the stakes infinitely.
I'm beating the drum by myself. I'm glad that Phase 4 was used to basically transition after the blip to the new characters. The fact that we didn't get an Avengers is because there wasn't an Avengers level threat to come together for. (My guess is that Avengers 5 would have been hated on because of the new characters anyway so we needed to build them up.)
My conclusion, Marvel didn't fall off, the superhero market brought it down. Yes, Marvel had more TV shows but if "fatiguers" were only watching Marvel instead of feeling like they had to watch "everything" there would be less complaining.
Side note: when people read books (I don't know if anyone reads anymore. That's a separate issue) do they start talking about how they would change how the book goes before talking about changing it? I think of these things as books. We're just now getting to Act III so lets see where we land. They made Infinity War/Endgame work because they thought about Acts I & II (and a banger beginning to Act III, I can't lie).
Side Note II: Most people who make money off the MCU, youtubers & podcasters, didn't really start working the MCU until after Black Panther. You're basically starting at the end and you can watch the other 18 movies in a month and talk about it. But now you have to talk about something every week to keep the podcast going and Marvel tried to accommodate. Unfortunately, these people making money off of this didn't want to work. This was supposed to be fun. Now I'm fatigued.
I think that means a movie has to be either novel or a big event to get butts in seats now, while the MCU has become more workmanlike. Our Reddit hivemind is super invested at seeing Marvel antics, but Joe Moviegoer isn't engaged in seeing what Bucky Barnes is doing on the big screen these days when the alternative is F1 or dinosaurs.
Before my second MCU rewatch, I did an arrowverse watch (https://arrowverse.info/) and I started my movie journey in college by watching every movie that was nominated for a big five oscar since I was born (1980). So, I may be the wrong person to talk to about staying with something like this. I've been doing this for 25 years.
I can see thousands of posts saying "The danger in X's solo movie was bigger but nobody showed up but this small threat has the entire avengers"
That is an issue with the comic world. There are constant world ending threats but when you have a movie every few month and people don't know what other characthers are doing around that time they will always question it. They should have make the movies happening around the same time most of the time. Like AntMan2 happening at the same time as Infinity War kinda thing.
The universe was established for 11 years, we could’ve had the characters play together in each others projects. Captain Marvel: Secret Invasion was right there, but we’re past that.
Plus Secret Invasion premise was bound to fail unless they build up to it by inserting hints of espionage every other project leading up to it. Phase 4&5 are not well planned enough for that.
No development for Captain Marvel as a Captain. The unnecessary Love & Thunder and many other mid-projects. I don't think they considered it but they should have. They had everything to no longer rely on the Avengers being: Steve, Thor, Hulk, Iron Man, Black Widow and Hawkeye and they missed it. They didn't form anything with the introduced characters.
We already had: Captain Marvel, Okoye, The Wasp, Wanda, Valkyrie, Ghost, then were introduced to: Black Panther (Shuri), Yelena, Ms Marvel, Kate Bishop, Monica Rambeau, She-Hulk, Sersi, Thena, Makkari, Ironheart, America Chavez, Agatha, Scarlet Scarab, G'iah, Sue Storm. So many new female characters and guess what: only 4 of them were announced to be on the next Avengers movie.
We didn't have any sequel of anything started on Phase four. We don't see Doctor Strange for years now, it's even funny to think about it. The only characters that had two projects as main characters was Sam Wilson, Bucky, Loki and Yelena. Next would be Spider-Man.
To give young avengers a little pre-tribute like something so they have their own movie before doomsday. Most of the young avengers will not survive