didn’t know doctor strange was on disney plus so quickly, it made near a billion as well
i can see they are trying to move streaming further away to maximise box office performance
mercy_death2025-10-25 12:33
Right? The last few have been slow burners in the box office
nickl002025-10-25 15:43
MoM’s box office burned out fast. a billion looked unlikely after the second weekend and by the time top gun came out it wasn’t going to make much more
THE_COOL_JAMES2025-10-25 12:28
I get they're trying to maximize box office revenue by oushing out the d plus release but the reality is that unless its an amazing movie that captures pop culture like the avengers movies in phase 3 did. Casuals, like myself, have no problem waiting 6-9 months for d plus.
_PM_ME_PANGOLINS_2025-10-25 12:38
Problem is if I miss one there’s no chance to see it before the next, so I don’t go to see that either.
ckal092025-10-25 13:28
What Disney should be doing from a business standpoint is charging to watch it in the app and releasing it day 1
berfthegryphon2025-10-25 13:47
How did that work out for Black Widow?
ckal092025-10-25 13:50
You mean a different scenario where they publicly had a legal dispute with the top billed actress over failing to abide by their contractually obligated release agreement?
Yeah, obviously not that. People just don’t think
9FingeredFrodo2025-10-25 14:44
I hated this so much at the time though. On top of paying the monthly subscription for Disney+, they charged you $30 to watch it! It was priced to compete with buying it on DVD (it wasn’t a digital rental, you got continuous access - but ONLY while your Disney+ account was active!). And then everyone else got the movie included in their subscription after 90 days.
ckal092025-10-25 18:01
I know, that’s why I said from a business standpoint. They would make a lot more money if the options were go to the theater, or to pay and watch new releases at home, instead of go to theater or wait X months to watch it for ‘free.’
TheHondoCondo2025-10-25 14:43
That’s fine, in the long run it still makes way more sense to train the audience to expect to wait a while before being able to watch at home.
matty_nice2025-10-25 18:02
I don't think you can train the audience. Too many different streamers and studios involved, plus original streaming movies on Netflix, Amazon, or Apple.
Are you gonna train audiences just to wait longer for Marvel films? That's not gonna happen.
SeekerVash2025-10-25 20:00
Double edged sword.
You run the risk of it being so far from the point the person was interested that they forget about it and become disengaged instead.
TheHondoCondo2025-10-25 21:49
Well, the whole point is that by lengthening the theatrical window you’re incentivizing those people to go to the theater, not wait, so they wouldn’t actually lose any interest. I mean, you’re right that that will happen for some people, but by lengthening the window they have very little to lose because let’s say this does lead to less people watching at home later due to disinterest, they’d still be making less money with home viewing than with ticket sales.
SeekerVash2025-10-26 01:13
You're not though.
The reason people aren't going to the theater isn't because of the 3 month window, it's because the cost is exorbitant and the experience is poor due to unregulated guest behavior.
Lengthening the window doesn't address the problem that causes people to avoid theaters.
TheHondoCondo2025-10-26 01:31
You’re looking at it as a single issue thing when it’s really a bunch of issues, including short theatrical windows that disincentivize people to go to theaters when they know they can watch at home in a month or two.
annanz012025-10-26 15:13
It doesn't though. Those who are not going to the cinema are not likely to change their mind just because it takes longer to come to Disney+. They will just wait longer and proportion of them will thwn forget about the movie altogether if they have to wait too long.
kingjoeg2025-10-25 12:37
I’m glad they’re waiting longer. Gives the box office more of a chance. Still I always wait for Disney Plus release to save money
Armandonerd2025-10-25 14:53
And I always purchase my movie on Blu-ray and digital 😁
dandaman642025-10-25 17:30
Honestly I wish more studios would take note, I hate when I see something really good in theaters and then see an article saying it's dropping on streaming like 3 weeks later, while it's still in theaters
matty_nice2025-10-25 18:01
I'm not sure it will.
Is anyone saying to themsevles "well I got to wait an extra two weeks to watch it on D+, I should just go to the theatre and pay $20 to see it now"?
eagc72025-10-25 22:25
Depends with person to person, some have all the patience on the world, others may not have that big of patience that they could maybe bite the bullet
balthazar_edison2025-10-25 12:55
I still think MoM would have cracked a billion WW if they hadn’t put it on D+ so soon.
Aromatic-Cupcake48022025-10-25 13:18
Would’ve joined the only other 2 multiverse movies in the billion dollar club.
nickl002025-10-25 15:47
that movie was not making a billion or else they would’ve kept it in theaters. Cap 4 was in theaters forever because it actually had a shot at crossing 200mil domestically and it did. it was a losing battle for strange and with thor coming up it wasn’t worth MoM taking up screens you could give to thor
uvunuvene2025-10-25 13:09
is the new spiderman on disney+?
Aromatic-Cupcake48022025-10-25 13:16
If you’re talking about Brand New Day it isn’t in theaters until next July. If you’re talking about No Way Home Sony had a deal to stream it on Netflix with no talks of a Disney+ release
quantumbagel6252025-10-25 13:31
If you're talking about No Way Home from 2021, no.
If you're talking about Brand New Day (somehow), also no.
Rfl02025-10-25 20:24
Yeah OP can take that off the list. Spider-Man is Sony and they have a deal with Netflix so that’s where it goes after theaters.
ResidentialEvil20162025-10-29 01:48
The Netflix deal starts with 2022 films so No Way Home isn’t on Netflix, it’s on Starz. That’s why Morbius, Venom Last Dance, and Kraven are on Netflix.
eagc72025-10-25 22:24
NWH is not available in Disney+.
annanz012025-10-26 15:10
I think that depends on where you live.
Gsampson972025-10-25 13:15
Films leaving cinemas and getting a DVD release I swear used to be close to 6 months. The more they do this the more those films will make at box office.
9FingeredFrodo2025-10-25 14:51
It’s diminishing returns though. Movies makes 95% of their earnings in the first 6 weeks. If they aren’t successful, they fall off even quicker.
Eject_The_Warp_Core2025-10-26 19:43
The point is not to train people to wait for streaming by making it too quick. It doesn't necessarily need a longer theatrical run, but if you can see it on Disney Plus which you already pay for in a couple months, why spend the time and money to go to the theater?
Ordinary-Chain-80472025-10-25 17:37
Back in my day everyone was buying DVDs. Not anymore
Recurring_user2025-10-25 18:47
Honestly I miss it
Ordinary-Chain-80472025-10-25 18:55
Same
kulitchipon2025-10-26 10:10
I don't even know where to buy DVDs in my country anymore
annanz012025-10-26 15:09
In my days everyone rented vhs videos from the local rental store. Hardly anyone I knew actually bought movies.
bchec2025-10-25 17:42
The turn-around time for physicals of both Thunderbolts and Superman were jarringly quick.
matty_nice2025-10-25 18:00
How accurate is your memory? I'm too lazy to do this now, but looking at the X-Men franchise, which had movies released consistently over the last 2 decades, might be a good indicator of if things changed and how.
X-Men came out in July 14, 2000. Released on DVD on Nov 21, 2000. 130 days.
X-Men First Class came out on June 3, 2011. Released on DVD on Sept 27, 2011. 116 days.
So nothing significantly more than what we see today.
I think in previous decades, DVD release scheduled varied by movie, disitribution, and other factors.
descisionsdecisions2025-10-25 18:32
If you go back to jurassic park its release date in theaters was June 11, 1993 and it was released on home video On October 4th 1994, 480 days apart.
matty_nice2025-10-25 18:50
Good info. I was trying to keep it limited to the DVD release schedule. Going back 30 years is probably less relevant.
Jaws was in theatres for 55 weeks. Don't think we are going back to that anytime soon.
AnonymousFriend802025-10-25 21:23
Home video was still relatively new. And I started seeing a rapid rise of bootlegs floating around. A teacher even brought one in of this movie while it was still in theaters.
ObviousAnswerGuy2025-10-26 09:36
VHS came out in the 70's, and by the 80's even middle and lower class people had vcrs. By the late 80's the majority of households had a VCR.
AnonymousFriend802025-10-26 15:51
Yes, but movie studios were slow to bring feature films to it, and often had extremely high prices for it. They pretty much had to be forced into allowing rentals, and once they saw how much profit there was, went all in.
Also, when I say "relatively new", I'm referring to how at the time tech turnaround were very long, compared to the rapidness of modern times.
vinternet2025-10-28 04:36
People bought DVDs around holiday shopping as gifts, so movies coming out on DVD would sometimes intentionally be timed for holiday shopping. These days, the incentive is to time them for release on streaming by separating them from other similar releases, so that someone who likes this type of movie/show has a reason to re-up their subscription each month.
SeekerVash2025-10-25 19:58
It was, there was a contract with the theater association that prevented disc releases until 6 months after the theater date.
It was shortened to about 3 months around Covid.
All of that said, it won't improve the box office. Unless it's Avatar or Endgame, people will just wait regardless. If they decided they didn't need to see it in the first few weeks, they aren't going to care enough about another couple months wait.
The days of "I have to consume this thing right now so I can talk about it on social media" are in the past.
AnonymousFriend802025-10-25 21:26
There's still the "I have to watch it before some clown spoils something online" you have to worry about. You don't even need to be in a space related to the material. I was spoiled about the finale of Mandalorian S1 on a completely unrelated discussion forum.
Talqazar2025-10-26 12:04
Doubtful. Notice all the ones with very long wait times didn't set the cinema on fire.
karafuto2025-10-25 13:35
Black Widow could technically be zero
y-902025-10-25 14:44
I specified wide release to try to make that distinction
TheAgmis2025-10-25 14:24
I’ve seen em all in theaters.
The_Superhoo2025-10-25 15:38
Good, they need to stretch that back out.
Also need to not sell it for digital rent in that window.
If the goal is to get people to go to the theaters.
AnonymousFriend802025-10-25 21:32
The goal is, and has always been, to make the most amount of money they can.
Human-Win47032025-10-25 16:22
I thought Shang-Chi came out in 45 days?
eagc72025-10-25 22:23
No, they waited for Disney+ Day to release it which was in November
45 days was more the window that theaters could have it all to themselves, but it doesn't mean the studio has to release it exactly after 45 days, they can wait a tad longer if they wanted.
CaptHayfever2025-10-25 16:44
Good, I'm glad they're widening the window again.
Fit-Humor-25622025-10-25 17:36
What the fuck, you telling me it's been 6+ years since EndGame. Time has passed too quickly.
Ordinary-Chain-80472025-10-25 17:36
It took me way too long to realize what this chart meant
colderstates2025-10-25 18:40
Mildly fascinating seeing how this has changed.
Pre Disney+ Marvel had a deal here in the UK with Sky. Infinity War was their big Christmas Day premiere for 2018, meaning it was almost six months before it was on streaming here 😃
Ok-disaster20222025-10-25 18:50
Honestly I think all movies should wait a year before being released to subscription streaming services. Sure have pay let view, digital and physical media purchase after however long.
And if this was an industry wide standard it would be better for filmmakers and for audiences. You know what day a movie should his a streaming service: exactly 1 year after release.
eagc72025-10-25 22:21
I think 6-7 months is a sweet spot
biacco2025-10-25 19:19
You have to remember this was also because of Covid and studios were going direct to streaming day of release so it pressured the other studios to shorten their timeframes
usmannaeem2025-10-26 10:29
Good share, thank you for putting in the effort. Thunderbolts definitely had a good promotional campaign and build up.
rantaholic2025-10-26 17:14
Wow. A full year between MCU releases. The last time that happened it took a pandemic.
_pixelcounterbot_2025-10-26 23:41
BND = never be NWH still isn't here
Business_Sand95542025-10-28 19:47
This is why I don’t go to the theaters anymore for superhero stuff. It’ll be streaming in no time. Save the money, be comfortable at home, pause during bathroom breaks. I love watching movies at home or a friends/family’s home
Commentaires
i can see they are trying to move streaming further away to maximise box office performance
Yeah, obviously not that. People just don’t think
Are you gonna train audiences just to wait longer for Marvel films? That's not gonna happen.
You run the risk of it being so far from the point the person was interested that they forget about it and become disengaged instead.
The reason people aren't going to the theater isn't because of the 3 month window, it's because the cost is exorbitant and the experience is poor due to unregulated guest behavior.
Lengthening the window doesn't address the problem that causes people to avoid theaters.
Is anyone saying to themsevles "well I got to wait an extra two weeks to watch it on D+, I should just go to the theatre and pay $20 to see it now"?
If you're talking about Brand New Day (somehow), also no.
X-Men came out in July 14, 2000. Released on DVD on Nov 21, 2000. 130 days.
X-Men First Class came out on June 3, 2011. Released on DVD on Sept 27, 2011. 116 days.
So nothing significantly more than what we see today.
I think in previous decades, DVD release scheduled varied by movie, disitribution, and other factors.
Jaws was in theatres for 55 weeks. Don't think we are going back to that anytime soon.
Also, when I say "relatively new", I'm referring to how at the time tech turnaround were very long, compared to the rapidness of modern times.
It was shortened to about 3 months around Covid.
All of that said, it won't improve the box office. Unless it's Avatar or Endgame, people will just wait regardless. If they decided they didn't need to see it in the first few weeks, they aren't going to care enough about another couple months wait.
The days of "I have to consume this thing right now so I can talk about it on social media" are in the past.
Also need to not sell it for digital rent in that window.
If the goal is to get people to go to the theaters.
45 days was more the window that theaters could have it all to themselves, but it doesn't mean the studio has to release it exactly after 45 days, they can wait a tad longer if they wanted.
Pre Disney+ Marvel had a deal here in the UK with Sky. Infinity War was their big Christmas Day premiere for 2018, meaning it was almost six months before it was on streaming here 😃
And if this was an industry wide standard it would be better for filmmakers and for audiences. You know what day a movie should his a streaming service: exactly 1 year after release.