I don’t think it can revive the whole MCU single-handedly but it can certainly win back my interest and at least *some* good will if it handles Thor, and Thor and Loki well
WithoutTheWaffle2025-10-07 20:25
Thor \*and\* Thor??
Single-Pianist-22112025-10-07 20:31
“Thor” on his own as a character, and “Thor and Loki” together (added a comma for clarity even though that’s not grammatically correct)
Caciulacdlac2025-10-07 20:39
Imagine if they don't even meet in the movie.
Single-Pianist-22112025-10-07 20:45
Spoilers >!there’s leaked footage of Chris Hemsworth’s team filming in front of the door to the temporal loom!<
FX1142025-10-07 20:19
No, but he can revive it for *evil*.
hendolad2025-10-07 20:20
I don't know
LnStrngr2025-10-07 20:23
For good? No. But likely will until the next set of bad decisions bogs them down for a phase or two.
vinylfelix2025-10-07 20:23
What might save them is to make it a bit more R rated. With Frank Castle .. it seems they might want to go that direction.
I do wonder … I have seen Dr Doom once now. Is he the big new villain? Or are they working towards something even bigger?
Sure I know him a bit from the comics.. but the first time I saw him was during the fantastic four?
Seems like not much built up if he needs to be the huge villain?
Caciulacdlac2025-10-07 20:41
Frank Castle does not appear in the movie as far as we know.
allthenamesaretaken42025-10-07 20:24
Can it? Yes. Will it? I'm doubtful. Will it 'for good'? Almost certainly not.
HearTheEkko2025-10-07 20:26
For good ? No. Will it make people more hyped for Secret Wars ? Probably.
The latter is what’s gonna make or brake the MCU’s future.
BasedAustralhungary2025-10-07 20:26
You people act like it's dead or something
Single-Pianist-22112025-10-07 20:31
It basically is…if not dead then on life support
Flashy-Ad91292025-10-07 20:40
No! It's not dead! People don't like it anymore
Single-Pianist-22112025-10-07 20:58
What do you think “dead” means in this context?
Flashy-Ad91292025-10-07 21:03
Gone forever
Single-Pianist-22112025-10-07 21:10
Okay fair enough… then we can say “dying” in this case
Flashy-Ad91292025-10-07 21:10
No!
Wortexthepaladin2025-10-07 21:23
Lol.
SpaceHobbes2025-10-07 20:41
The movies still generate hundreds of millions of dollars not to mention endless merchandising and funneling subscriptions and Disney parks tickets.
Marvel generated billions upon billions every year even as the movies become less popular.
Past it's prime sure, but on life support? C'mon
Single-Pianist-22112025-10-07 20:59
BNW and Thunderbolts both outright flopped, and F4 barely broke even. Disney is not investing hundreds of millions into these movies to barely break even, and the effect they have on merchandising, D+ subscriptions, and park tickets is negligible at this point
You can feel it in the air that normal people dgaf about the MCU anymore
BasedAustralhungary2025-10-07 20:42
Are [you sure?](https://www.reddit.com/r/marvelstudios/comments/1ml9cjr/using_this_and_comparing_recent_phases_to_past/)
And this is considering that a lot of the new films underperformed or were censored/forbidden in the Chinese market. I'd say that Marvel is not dying and that's just something people like to say because they lost the hype train after Endgame.
Single-Pianist-22112025-10-07 20:56
You can palpably feel it in the zeitgeist among regular people that the MCU has nowhere near the same cultural impact it had just six years ago
Also please be serious…that chart you linked to doesn’t adjust for inflation. Avengers 2012 alone would’ve made 2 billion in today’s money
BasedAustralhungary2025-10-07 21:02
Yeah, because it was the motherfucking climax of the story? If you only want hype and aura moments the more you push for that the less you get. We are good, we have to see how the next projects perform culturally and how the public receives them.
Fantastic Four had a great performance, and I'm talking about the income, the public, the critics and how it's guiding the story for the next big plot line. Thunderbolts also did good.
I think that It's obvious that the cultural impact is not the same that when Infinity War-Endgame but... that's because that doesn't need to be the case, because we are not yet to the narrative climax of this saga.
I truly don't know why people expect all the projects after Endgame to be as ambitious and big as it was, when it is not only unnatural for the total narrative but even not as good as it seems in terms of quality.
Edit: "that chart you linked to doesn’t adjust for inflation"
LMAOOOO ok yeah we see what you are, your opinion is not serious haha
Single-Pianist-22112025-10-07 21:08
>Yeah, because it was the motherfucking climax of the story? If you only want hype and aura moments the more you push for that the less you get.
GOTG made over a billion in today’s money. Nearly everything in phases 1-3 was a financial success
>Fantastic Four had a great performance, and I'm talking about the income, the public, the critics and how it's guiding the story for the next big plot line. Thunderbolts also did good.
F4 barely broke even and Thunderbolts flopped
>I think that It's obvious that the cultural impact is not the same that when Infinity War-Endgame but... that's because that doesn't need to be the case, because we are not yet to the narrative climax of this saga.
Even unknown characters like GOTG and silly characters like Antman used to bring in a reliable audience and financial success. Now they can’t even get a well known brand like F4 to take off
>I truly don't know why people expect all the projects after Endgame to be as ambitious and big as it was, when it is not only unnatural for the total narrative but even not as good as it seems in terms of quality.
This isn’t about expecting things to be big or ambitious. Something changed in the moviemaking process at Marvel Studios and the overall quality of the films has been terrible across the board
I love the MCU and want it to do well, but the first step to getting it back on its feet is admitting there’s a problem
BasedAustralhungary2025-10-07 21:16
Yeah, the CEO of Disney changed to Bob Chapek and it affected the work ethic and the philosophy of Marvel Studies but Bob Iger is back and since a year or two you can easily get that the overall quality is back.
You talk about inflation like it also doesn't affect the consumer, movies have been a total profit. Thunderbolts didn't flop,
Thunderbolts budget: 180 million dollars
Thunderbolts income: 382 million dollars
Fantastic Four budget: 200 million dollars
Fantastic Four income: 519 million dollars
Not flopped, not barely broke. They just made money, good money but not a huge pile of it.
Taking Antman to the equation is silly since both his first two movies were literally after an Avengers movie.
Dianneis2025-10-07 23:41
You do realize that the studio must share the profits with the movie theaters, right? In some markets, they only get 25-30% of the gross.
The common rule of thumb is that a film typically needs to make about 2.5 times its budget to break even. So only F4 recouped its losses and just barely. Thunderbolts, Brave New World, and The Marvels all lost money.
Single-Pianist-22112025-10-08 00:36
The budgets you list here don’t account for the money spent on marketing and the cuts that go to the movie theaters. Thunderbolts and BNW undeniably flopped and F4 undeniably barely broke even
BasedAustralhungary2025-10-08 00:37
Marketing depends on the distributor plus the cuts are considered into the budget. I didn't talk about BNW.
Single-Pianist-22112025-10-08 00:45
No, those budgets you listed are the production budgets, just what it costs to make the movies. The marketing costs are usually not explicitly disclosed which is why the 2.5 x production budget formula is used to estimate how much a film needs to make a profit
SeekerVash2025-10-08 01:07
>Yeah, the CEO of Disney changed to Bob Chapek and it affected the work ethic and the philosophy of Marvel Studies but Bob Iger is back and since a year or two you can easily get that the overall quality is back.
Chapek had nothing to do with it. Chapek's an excuse. The problem is the writing, which is 100% Feige's responsibility.
>You talk about inflation like it also doesn't affect the consumer, movies have been a total profit. Thunderbolts didn't flop
Thunderbolts and Fantastic 4 are both flops. Your math is completely wrong. You forgot the marketing budget and tried to just do math on the production budget.
That's not at all how that works.
BasedAustralhungary2025-10-08 01:38
>Chapek had nothing to do with it. Chapek's an excuse. The problem is the writing, which is 100% Feige's responsibility
Lol. Lmao even. How would silly me think that making your company rush as products as it could to the point of exhaustion for your new streaming service would affect the writing quality and the consumer because of a saturated market? I must be truly stupid. Lol.
Chapek said he did wrong.
Fiege said he was forced to overproduce without a clear focus.
The directors said the control of Disney was as present as ever.
The actors had literally issues because of Disney+ policy.
Even James Gunn said from DC that what Disney did with Feige during Chapek administration was horrible and that he was aware of the circunstances.
Nah, the problem must be the producer that is practically upholding almost every Marvel's project in Hollywood since X-Men.
SeekerVash2025-10-08 01:50
You're aware of what Public Relations is right?
You've contemplated what would have happened if Iger had stated to shareholders "Feige is doing a really bad job"?
SeekerVash2025-10-08 01:03
That's such an odd chart to use.
Phase 5 is 30% from Deadpool, which is not an MCU movie.
Phase 4 is 20% from Spiderman, and shows that only Infinity War characters were doing well.
It'd be even more interesting to redo that chart in terms of profit/loss, because the chart misrepresents what is happening and if you do it as profit/loss then Phase 5 is going to be very low, almost in negatives.
ShadesOfTheDead2025-10-10 00:00
It has declined significantly in popularity at the very least, considering the fact that some projects have underperformed or flopped.
Techno_Core2025-10-07 20:26
I think the issue is that Marvel Films did such an amazing job in building up to Thanos, the numbers they saw included people who wouldn't normally see a comicbook movie. Now, without that buildup, even if they make a spectacular movie, they may not get back the audience who wouldn't normally see comicbook movies.
cideeffex2025-10-07 20:28
My default position on this since they announced RDJ is that the downside risk is significantly larger than the upside. If this movie isn't good I think it could drastically reduce the size and scope of the MCU post Secret Wars.
But I also hope I'm wrong.
Up-in-the-Ayre2025-10-07 20:33
I agree. Bringing back RDJ (or Chris Evans) was always going to be the Hail Mary/Break In Case of Emergency move.
The fact they've had to go to it so early and relatively unplanned puts a high degree of risk on Marvel Studios. The goodwill has been waning for various reasons, but a BAD Doomsday film would probably be the death knell for THIS version of the MCU.
NotBberta2025-10-07 20:30
Nothing can revive the Mcu for good. Sure it could bring people back, but if the continue to push out mid scripts with focus on shitty cgi over actual good looking movies it'll go back to where it was
tehlastsith2025-10-07 20:35
For good? Nothing lasts forever. It definitely didn’t *feel* over after Endgame even with stuff announced before or not.
So I’m expecting there is going to be a feeling of the mcu ending so to speak
Slow_Fish26012025-10-07 20:42
If not, then it's DOOMED!!
PikesPique2025-10-07 20:49
My interest in the MCU was fading until I saw Captain America: Brave New World. Now, it’s gone. Too many mediocre shows and movies, too many abandoned characters (Moon Knight, Kate Bishop, Shang-Chi, She-Hulk), too many characters, period, too much obvious CGI, too many movies that are basically 2-hour promises of something better in the next movie. If an MCU show or movie gets great word-of-mouth, I might check it out. Otherwise, I’ve got other shows and movies to watch.
knotsteve2025-10-07 21:18
That time when the MCU was an unstoppable cultural juggernaut? That's not coming back.
Is a star-studded nostalgia romp going to also succeed at being a great adaptation of Dr. Doom and other source material that satisfies old fans and inspires new fans? It could happen. It's plausible.
cjoaneodo2025-10-07 21:23
Endgame was the end game to a 22 movie build up!! Dude, never gonna get that kinda hype again. Not possible. Are the stories still gonna be good, yes, will they still be profitable, depends on how good! Still a Marvel fan, will continue to watch, but I’m not expecting an Endgame every time a new product pops up. The studio and shareholders might desire that, but it’s not a realistic expectation.
DazzlingDayCee2025-10-08 14:08
I agree.
A large portion of the hype for Infinity War/Endgame was also the fact that this had never been done before, it felt like a historical moment because it literally was. Following the entirety of the Infinity Saga of the MCU was literally (in its actual definition) viewing cinema history as it was unfolding.
You cannot invent the wheel twice.
Could the process itself be done again? I mean, yes, the MCU can make another saga that is coherent with great movies and good writing and recurring characters that culminates into this final big teamup movie- but it will never be on the scale of Infinity War or Endgame.
I think the closest they'd get is if they hit the big reboot button and leave the previous movies in the past, alternatively give us a new MCU and explain that it's in a different reality from the things we've seen since 2008. But I guess that would come with its own set of problems.
Notoriously_So2025-10-07 21:25
Are people just forgetting that Deadpool & Wolverine made over a billion dollars just last year? Pushing back the Avengers movies was a really smart move aswell, so they can fine-tune them and make more room between their releases. Superhero fatigue is a real thing and what they are doing now, focusing on individual releases instead of throwing everything at the wall to see what sticks is much better. Both BND and Doomsday quite possibly might cross a billion dollars each at the box office next year.
ShadesOfTheDead2025-10-10 00:06
Deadpool & Wolverine was generally seen (and promoted) as more of a continuation of Fox's X-Men film franchise than a MCU film. It made money mainly because it was a sequel to the Deadpool films and a follow-up to Logan.
Notoriously_So2025-10-10 08:15
It's an MCU film and it made over a billion dollars. You can speculate how or why that is all you want, but those are the facts.
DeathByToothPick2025-10-07 21:46
The issue with Doom is simple. No one knows who he is and he has never appeared in the MCU before. So I don’t think this will draw the audience that Infinity War did. By that time they had already established Thanos was looking for the stone. No one has any idea what Doom is after other than Comic fans.
Mizerous2025-10-08 04:37
Feige: But RDJ!!!
ShadesOfTheDead2025-10-10 00:34
The general audience didn't know who Ultron was either.
DeathByToothPick2025-10-10 17:16
And that’s considered the worst Avengers movie… Thank you for making my point?
ShadesOfTheDead2025-10-10 19:33
It still made over a billion at the Box Office, so not really.
matty_nice2025-10-07 23:30
No. Doomsday and Secret Wars are an ending. It's not really intended to be a revival.
The revival would come after SW with the reset.
labbla2025-10-08 02:53
No, the prime of the MCU is over. But it can be a fun crossover and set things up for some sort of reboot for the series to have a better opening for new fans. But I guess we'll see what happens late next year.
I'm expecting for it either to be surprisingly good or a complete trainwreck. Or some mix of both. This movie is going to depend a lot on how the RDJ of it all really comes together.
Commentaires
I do wonder … I have seen Dr Doom once now. Is he the big new villain? Or are they working towards something even bigger?
Sure I know him a bit from the comics.. but the first time I saw him was during the fantastic four?
Seems like not much built up if he needs to be the huge villain?
The latter is what’s gonna make or brake the MCU’s future.
Marvel generated billions upon billions every year even as the movies become less popular.
Past it's prime sure, but on life support? C'mon
You can feel it in the air that normal people dgaf about the MCU anymore
And this is considering that a lot of the new films underperformed or were censored/forbidden in the Chinese market. I'd say that Marvel is not dying and that's just something people like to say because they lost the hype train after Endgame.
Also please be serious…that chart you linked to doesn’t adjust for inflation. Avengers 2012 alone would’ve made 2 billion in today’s money
Fantastic Four had a great performance, and I'm talking about the income, the public, the critics and how it's guiding the story for the next big plot line. Thunderbolts also did good.
I think that It's obvious that the cultural impact is not the same that when Infinity War-Endgame but... that's because that doesn't need to be the case, because we are not yet to the narrative climax of this saga.
I truly don't know why people expect all the projects after Endgame to be as ambitious and big as it was, when it is not only unnatural for the total narrative but even not as good as it seems in terms of quality.
Edit: "that chart you linked to doesn’t adjust for inflation"
LMAOOOO ok yeah we see what you are, your opinion is not serious haha
GOTG made over a billion in today’s money. Nearly everything in phases 1-3 was a financial success
>Fantastic Four had a great performance, and I'm talking about the income, the public, the critics and how it's guiding the story for the next big plot line. Thunderbolts also did good.
F4 barely broke even and Thunderbolts flopped
>I think that It's obvious that the cultural impact is not the same that when Infinity War-Endgame but... that's because that doesn't need to be the case, because we are not yet to the narrative climax of this saga.
Even unknown characters like GOTG and silly characters like Antman used to bring in a reliable audience and financial success. Now they can’t even get a well known brand like F4 to take off
>I truly don't know why people expect all the projects after Endgame to be as ambitious and big as it was, when it is not only unnatural for the total narrative but even not as good as it seems in terms of quality.
This isn’t about expecting things to be big or ambitious. Something changed in the moviemaking process at Marvel Studios and the overall quality of the films has been terrible across the board
I love the MCU and want it to do well, but the first step to getting it back on its feet is admitting there’s a problem
You talk about inflation like it also doesn't affect the consumer, movies have been a total profit. Thunderbolts didn't flop,
Thunderbolts budget: 180 million dollars
Thunderbolts income: 382 million dollars
Fantastic Four budget: 200 million dollars
Fantastic Four income: 519 million dollars
Not flopped, not barely broke. They just made money, good money but not a huge pile of it.
Taking Antman to the equation is silly since both his first two movies were literally after an Avengers movie.
The common rule of thumb is that a film typically needs to make about 2.5 times its budget to break even. So only F4 recouped its losses and just barely. Thunderbolts, Brave New World, and The Marvels all lost money.
Chapek had nothing to do with it. Chapek's an excuse. The problem is the writing, which is 100% Feige's responsibility.
>You talk about inflation like it also doesn't affect the consumer, movies have been a total profit. Thunderbolts didn't flop
Thunderbolts and Fantastic 4 are both flops. Your math is completely wrong. You forgot the marketing budget and tried to just do math on the production budget.
That's not at all how that works.
Lol. Lmao even. How would silly me think that making your company rush as products as it could to the point of exhaustion for your new streaming service would affect the writing quality and the consumer because of a saturated market? I must be truly stupid. Lol.
Chapek said he did wrong.
Fiege said he was forced to overproduce without a clear focus.
The directors said the control of Disney was as present as ever.
The actors had literally issues because of Disney+ policy.
Even James Gunn said from DC that what Disney did with Feige during Chapek administration was horrible and that he was aware of the circunstances.
Nah, the problem must be the producer that is practically upholding almost every Marvel's project in Hollywood since X-Men.
You've contemplated what would have happened if Iger had stated to shareholders "Feige is doing a really bad job"?
Phase 5 is 30% from Deadpool, which is not an MCU movie.
Phase 4 is 20% from Spiderman, and shows that only Infinity War characters were doing well.
It'd be even more interesting to redo that chart in terms of profit/loss, because the chart misrepresents what is happening and if you do it as profit/loss then Phase 5 is going to be very low, almost in negatives.
But I also hope I'm wrong.
The fact they've had to go to it so early and relatively unplanned puts a high degree of risk on Marvel Studios. The goodwill has been waning for various reasons, but a BAD Doomsday film would probably be the death knell for THIS version of the MCU.
So I’m expecting there is going to be a feeling of the mcu ending so to speak
Is a star-studded nostalgia romp going to also succeed at being a great adaptation of Dr. Doom and other source material that satisfies old fans and inspires new fans? It could happen. It's plausible.
A large portion of the hype for Infinity War/Endgame was also the fact that this had never been done before, it felt like a historical moment because it literally was. Following the entirety of the Infinity Saga of the MCU was literally (in its actual definition) viewing cinema history as it was unfolding.
You cannot invent the wheel twice.
Could the process itself be done again? I mean, yes, the MCU can make another saga that is coherent with great movies and good writing and recurring characters that culminates into this final big teamup movie- but it will never be on the scale of Infinity War or Endgame.
I think the closest they'd get is if they hit the big reboot button and leave the previous movies in the past, alternatively give us a new MCU and explain that it's in a different reality from the things we've seen since 2008. But I guess that would come with its own set of problems.
The revival would come after SW with the reset.
I'm expecting for it either to be surprisingly good or a complete trainwreck. Or some mix of both. This movie is going to depend a lot on how the RDJ of it all really comes together.