Jimmy Kimmel destroyed the whole "M-She-U" argument in a week

So, for years, grifters have been pushing the idea that the "M-She-U" and Disney as a whole have been loosing money and that "woke" is the reason why their movies are "failing" at the box office. I already made two posts on this subreddit trying to disprove that using industry wide numbers and math, but Jimmy Kimmel proved the gifters wrong in a week by simply existing.

What I mean by that? It's quite simple, Disney pulled Kimmel of ABC due to pressure from the current administration. After that, Disney faced exactly what the grifters were saying the "M-She-U" is causing, people voting with their wallets, refusing to give Disney money. It took Disney a week of that, to realize they are losing money and back tracked their decision to pull Kimmel against the very public wish of a certain Orange Clown.

So can one of the people thinking that the "M-She-U" was losing Disney so much money over years without them even giving the idea they're trying to change their "woke stuff", yet changed their tune after a week explain to me how "go woke go broke" actually impacted Disney financially?

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Commentaires

badken2025-09-22 23:22

There is absolutely no point in arguing with people like that. They do not discuss things in good faith. They will change the goalposts, Gish gallop, use the Chewbacca defense, anything but a rational exchange of ideas.

They are a noisy minority. I find it best to just ignore them.

florinp932025-09-22 23:37

I don't see a way for them to Gish gallop or find any way to disprove this. It's not abstract, it's clear as day, Disney lost money, they caved ... in a week. There's nothing (I think) they can reply to that.

badken2025-09-23 00:22

I'm more referring to the imaginary "M-She-U" thing. Believe me, if you start arguing with people who believe that shit, facts will not dissuade them.

TheRealGrifter2025-09-22 23:53

The Chewbacca defense? Is that the one where you rip the opponents' arms off when you lose? Wookiees are known to do that.

YouThinkOfABetter12025-09-23 00:08

[The Chewbacca defense.](https://en.wikipedia.org/wiki/Chewbacca_defense)

ImDero2025-09-22 23:23

I think you're making a lot of assumptions about news that is essentially still breaking.

LordVaderVader2025-09-22 23:26

Comparing movies which are earning money worldwide vs American drama about their talk show is kinda pointless.

florinp932025-09-22 23:29

Is it tho? If anything, the Kimmel debacle should have less impact considering it's not a "global" issue, so that makes the point about the grifters ... well grifting, even stronger 😅

ImDero2025-09-22 23:46

Can you show any evidence that Disney made their decision to bring Kimmel back due to financial reasons or that they suffered financially at all?

florinp932025-09-22 23:49

Can you show any evidence that Disney was losing money because they were pushing out "woke propaganda"?

How about you try another bad faith debate tactic, as the "burden of proof" is not going to work for your argument.

ImDero2025-09-22 23:53

I made no claims about the woke debate. For the record, I think it's bullshit and I agree with you on it. Marvel is seeing worse returns on its projects for a number of reasons, but women and minorities ain't it.

So instead of changing the subject, please burden us with your proof or chill.

florinp932025-09-23 00:02

In that case I'm sorry, I was under the impression you were arguing for the grifters. I don't think there's a need to provide proof in this case. I'm not trying to prove something, I'm trying to disprove the notion of "go woke go broke" by showing that Disney caves when there's pressure, and the fact that they didn't cave when it comes to "woke propaganda" shows that there was no pressure to do so, thus disproving the notion of "go woke go broke"

cmnights2025-09-22 23:23

'm-she-u' and 'go woke go broke' was proven false many times. Recently with thunderbolts and fantastic four being good and not "woke" movies but still doing mediocre numbers.

Prestigious-Cup-66132025-09-22 23:24

Well he's getting his show back now so you people can stop whining every second

icorrectpettydetails2025-09-22 23:25

No one who was using the term 'M-She-U' was ever arguing using actual facts. They either had outright lies, or statistics pulled so out of context that they become meaningless data points.

florinp932025-09-22 23:27

I agree, but the only issue in arguing against their points is that using actual facts, numbers etc was too complicated. Having the "Disney faced backlash and reinstated Kimmel after a week, yet faced backlash for years without even budging" sort of works better I would say 😅

JigglesTheBiggles2025-09-22 23:42

I never used that term, but you definitely can't deny that there was an attempt to bring in more female focused content.

icorrectpettydetails2025-09-22 23:46

Of course I can't. I agree there was, and I think that there should have been a lot more, a lot sooner. But I don't think it was some great conspiracy by left wing groups to somehow denigrate men like certain YouTube grifters claim.

onionleekdude2025-09-22 23:52

Which is insane that anyone was mad about it, because that is an objectively good choice.

Realistic_Analyst_262025-09-22 23:26

The “anti-woke” crowd are not directly costing Disney money. It’s the fact that the group is so vocal that they scare away casuals. I have friends who haven’t seen anything to do with She-Hulk but don’t watch it because they heard it was trash, guess from who? Grifters that end up in their feed.

YouThinkOfABetter12025-09-22 23:56

Do me a favour and tell your friends to stop letting grifters do their thinking for them.

Realistic_Analyst_262025-09-23 00:23

They don’t know they are grifters. I can’t control what shows up on their feeds. They see that shit and believe that the majority agrees.

JigglesTheBiggles2025-09-23 00:38

To be fair, the majority did agree She-Hulk was bad

Realistic_Analyst_262025-09-23 00:42

Most of them were non-genuine.

YouThinkOfABetter12025-09-23 00:40

Then politely explain why they're wrong.

Realistic_Analyst_262025-09-23 00:43

Dude, I’m not their babysitter

YouThinkOfABetter12025-09-23 01:12

Then don't complain that your friends won't watch the newer stuff in the MCU because grifters told them it's trash.

NeoZ33D2025-09-22 23:28

Term is so stupid.

deekaydubya2025-09-22 23:41

Yeah especially when it’s used to discredit valid criticism

YouThinkOfABetter12025-09-22 23:54

By those who use the term in a negative way towards the MCU and those behind it or by those who call out the first group for pretending that "m-she-u" is valid criticism when it's not?

wondercube2025-09-22 23:28

The simple truth is that Marvel projects lost focus, connectivity, and proper build-up as a continuing narrative combined with a lack of quality control. There was no "bad" concept in theory, and frankly the majority were solid entries.

The main issue is they didn't go anywhere. None of the movies had sequels planned, or they set up their characters for future events that never materialized. It was poor planning and execution. It had nothing to do with female characters.

The only truly abysmal project was Secret Invasion imo, perhaps Echo. Both had great potential but were poorly done (Echo only in part imo). Sure, a lot of the post-Endgame films have flaws, but so did the pre-Endgame movies.

katbelleinthedark2025-09-22 23:31

I'm not sure you can compare how films which earn money worldwide do with some regional drama in one specific country, drama that people outside of it either don't know about or don't give a damn.

florinp932025-09-22 23:33

I don't think you understood my point. My point is that, people were arguing that Disney is losing so much money cause they are "woke" now, and that was worldwide, and literally going on for years. Then, they screwed something up locally, which really only impacted US customers, yet were losing so much money that they back tracked it in a week, yet somehow, years of losing billions cause they're "woke" didn't cost them enough worldwide to back track being "woke" .

katbelleinthedark2025-09-22 23:36

And my point was that I seriously doubt that just some lost subs from one regional market is what swayed any decision. I'm much more willing to believe that idea of a boycott and reputational damage had more of a hand in it.

florinp932025-09-22 23:39

Corporations speak only one language, and that's the language of money. Given the current US political state, and fact that they're directly going against the idiot in the White House, shows that the financial impact was big enough for them to care about it. If anything, it's at least as big as the losses they would have if they did actually lose their broadcast license.

Super-Visor2025-09-22 23:32

Give him a cameo in Doomsday

NeoZ33D2025-09-23 00:52

Guillermo is in Guardians 2 right? Why not 😂

Level_Somewhere2025-09-22 23:32

Do you know what the term grifter means? Just curious

florinp932025-09-22 23:35

Yeah, it's a certain someone that's manipulating a narrative for personal gain, without care for what's factual and what's not. Do you know what the term means?

YouThinkOfABetter12025-09-22 23:39

My guess is they want you to think that a grifter only steals money from you. That's not the case as you showed with your comment.

Level_Somewhere2025-09-22 23:41

You’re passionate at least lol

florinp932025-09-22 23:42

I'm having trouble trying to understand what that's supposed to mean, but ok 😂

Level_Somewhere2025-09-22 23:51

What are the "M-She-U" grifters gaining? Money? Clout? And Kimmel’s idiocy somehow is connected to this?

florinp932025-09-22 23:55

Yes, grifters are grifting for money. They're making video over video regarding how "woke" the MCU is now, and how that is costing Disney millions If not billions due to backlash from fans. And no, Kimmel is not directly connected to this, but it directly disproves their main argument, that Disney is losing money because they've gone woke. If they were, they would've back tracked that years ago, it took them a week to cave in to pressure, mostly US based pressure, yet we're supposed to believe that they are losing so much money globally from being woke, yet they don't do anything about it for years.

Level_Somewhere2025-09-23 01:02

Thank you. So the grifters in question are like YouTubers or similar. Got it

YouThinkOfABetter12025-09-22 23:49

OP's also not wrong in what a grifter is.

Level_Somewhere2025-09-22 23:55

A grifter stands to gain something. What exactly is it in this context?

YouThinkOfABetter12025-09-22 23:59

You asking that tells me that you didn't read OP's reply to you or if you did, you didn't understand what OP was saying.

Level_Somewhere2025-09-23 01:00

Correct

Son-Of-A_Hamster2025-09-22 23:39

![gif](giphy|129OnZ9Qn2i0Ew)

Earth5132025-09-22 23:44

I'm surprised at the time of reading this is at zero upvotes.

Agree or disagree is a non issue to the fact that this is a really interesting comparison worthy of discussion.

Disagree? Then discuss. That's the original reason for Reddit. Downvoting without engaging is such a cowards way out, especially when this is such an interesting up to the minute topic.

On my end I wasn't aware that the cancelling was uncanceled.

A few quick thoughts on this is:

1. It was always a distraction. They really didn't gain much from forcing a cancellation other than being talked about and as a show of force. They accomplished both. I doubt they'll fight to get him cancelled again.

2. If anything it makes Disney and co look weak which I think will not do them any favors in the future, but then again they have such an insane monopoly on major franchises that I doubt they were ever in any real danger of being cancelled.

3. I'm not saying that standing up for what you believe in with the power you have (your wallet) isn't a noble undertaking but with giants like Disney all it is is a blip.

4. Which brings me to your interesting comparison: I am still very much of the opinion that hate has been the most disgusting but most efficient means of promotion used in the last five years. Disney can put out an expensive film and lose an unfathomable amount of money. It doesn't really matter because those that disagree with the hate will go see it almost in opposition to the hate and some haters will hate watch it. Are they still lower watch numbers than they used to have? Absolutely, but that's more because it was new and exciting. I keep saying this but the downturn is the stabilizing of the market: now the folks watching it are the folks that actually like these films. The general public are no longer in. The same thing happened with vampire movies. They were all the rage for a while and now they've more or less dropped to near nothing. Some day some great vampire film will come out and boost views again. Same with superhero films. The only difference here is Disney/Marvel has more than 50% of the viewing numbers for superhero properties and that's only a fraction of their actual product list which also happens to include Star Wars, Aliens, all of the original Disney animation (Princess and co) and their new push to live action. Yes Marvel made them a bleep load of money but it's just part of their money.

5. They take into account that even if folks stop watching the films, they films still push people to the comics, the figurines, the videogames (Marvel Rivals alone is making a killing), and the rest of the merchandise. So though costly, the films ensure they have a growing base of obsessive fans that continue to remain addicted to the drip feed that is the Marvel machine.

6.The irony is that the biggest Marvel haters are also the biggest Marvel fans. They are hateful and divisive because "their" Marvel was better. So what do they do? They say "I'll never watch their films again, I'll stop buying their woke new comics", but on the side they are buying overpriced collectible merch and older comics trying to live the glory days of when it was still "good" so they still contribute to the profit machine.

7. If ever Marvel films really does go broke (not happening) they'll just take a break or produce lower budget films to keep the rights then just restart.

florinp932025-09-23 00:44

Even tho I don't have much to say as I generally agree with most of your points, I still have to write a reply to appreciate the thoughtful comment you've posted 😅

Earth5132025-09-23 04:28

Ahahaha appreciated on return fellow human!

TheDeafGeek2025-09-22 23:44

Honestly I think it was more of the backlash from Disney caving in to perceived political pressure (not actual pressure, as the FCC never did any actual actions; they just made some vague threats) that caused this reversal, not anything financial.

juances192025-09-22 23:55

Look, you can stay here mad all way waiting for those people to come and give you a reply so you can rebuke them and show them how wrong they were.... or you can go play some videogames, go for a walk, pet your dog or whatever makes you happy. I think the latter is more healthy.

florinp932025-09-22 23:57

Fair point, but to be fair, I quite enjoy debating people, and besides, I'm done gaming for today, I'm in EU and just chilling on my phone before bed. But I appreciate your comment 😊

Other-Worldliness1652025-09-22 23:57

Counterpoint, Disney caves to every political pressure left or right

florinp932025-09-22 23:59

That's not really a counter point. While I do agree with it, it doesn't counter my point. My point was that there was no real "anti-woke" sentiment to cave to, and that the grifters were fabricating it, which the Kimmel situation disproves, as Disney quickly caved when there was something to cave to.

Other-Worldliness1652025-09-23 00:23

Company is a company. While I do not agree with the right politics, they were arguing the agenda was for the audience they were pandering to. The false moral police to make people feel better. It was shallow. If anything, this proves that. They were willing to throw away their moral values so easily.

At the end of the day, company will do what would be profitable for for them or what will be best for their survival.

florinp932025-09-23 00:32

While I don't disagree that companies are not being genuine, I would argue that movies being "woke" is not a new thing. Movies , theater, comis and music have always been progressive, and have always pushed more and more progressive ideas. Star Wars was an allegory for the Vietnam war, Superman is a literal alien immigrant, X-Men is an allegory for racism and the list can go on and on. This has always been the case, and it only became a talking point after the "Occupy Wall Street" movement, when right wing think tanks realized that it's better to divide people over some culture war, so they're too busy to look at the 1% controlling the world's wealth, but that's another topic. Corporations played their part, as it's easier to put some rainbow flags here and there than to actually enact meaningful change. Movies and shows were just a victim of that, but again, they have always been "woke" , and I'll doubt that will ever change.

ActionOwn40032025-09-23 03:33

I kinda struggle to blame them in this case. I'm far more upset at an FCC that's meant to be neutral, basically throwing every threat at ABC and their license for Trump.

Mason119872025-09-23 00:04

Literally the only place I have ever seen that phrase is in this subreddit. You all need to find better people to follow or watch on YouTube. You’re giving the worst people views and it’s warping your brain about reality.

Normal people don’t say that phrase, you’re in a fight against a lunatic behind the dumpster and trying to rally us all to your side. Just stop going out behind the dumpster and looking for him so much.

florinp932025-09-23 00:15

Sadly, those people are around. We might not see them as much, as they usually get down voted to obscurity but they are here.

As for the 2nd point, I agree, and I actually have. Up until about two years ago, I was deep in the anti-woke YT side, not because I identified with their politics, but because I was literally watching a lot of movies and games critiques online. I didn't watch most of the movies they were making videos on, so their politics kinda slipped through. Ironically, the whole MCU is woke thing pushed me off their channels, as I was actually watching the movies and was simply baffled by the non-sense they were spewing.

I'm not making this post to argue with those people, or anything like that, I'm making with the hope that someone that is also engaging with their content and lurks around here and thinks that something seems weird about the content they're watching sees it, and it gives them enough of a push to start asking themselves questions. For me it was BPWF, for someone else it might be this post. If one person goes from this post with the same questions I had about those guys like I did when I left that movie, then I'm happy.

Mason119872025-09-23 00:27

You’re vastly amplifying them by making a whole thread with tactics around talking with them. I literally never think about these people until posts like yours appear. If you didn’t make these posts countless people would never even consider these arguments. They’d be nothing.

mega5122025-09-23 00:33

First of all the FCC wanted him pulled. The current administration has nothing to do with it. I swear some of you believe anything people tell you then make it fit your narrative.
Your post is incredibly sexist. Why haven't you been banned?

florinp932025-09-23 00:39

Brendan Carr was the one that made the not so discrete threat to ABC. Brendan Carr is the current FCC chair, and was nominated in June by Trump for that position, and subsequently approved by the Republican majority. So yes, the current administration wanted him pulled, Trump even said that Kimmel is "next" months ago, when Colbert was cancelled. Man, the fact that a foreigner that has no wish to ever visit your country in his lifetime knows more about your country than you do is pretty sad.

And how is my post sexist?

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